[caption id="attachment_928" align="alignright" width="150" caption="Wax Marketing mug to the first 5 who ID this photo"][/caption]
I got so many questions about my last post "7 Steps to Bigger Marketing Muscle in 2010" I thought I'd give you some detail on each one of the steps. Measurement seems to be really tricky for people - but it's actually pretty simple. Once you have some basic measurements in place and you feel a need to go deeper, visit KD Paine's measurement blog - she's the real guru. I'd love to hear specific examples of how people are measuring their own results, so comment away! Here's my quick and dirty take -
I talk a lot about the need for the right "mix" when you promote your product, business, book, whatever it is - engaging in social media is no different. To get a good result you have to find the recipe that's 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I've seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe...and some of experts who cook it up just right. Feel free to add your favorite folks - let's get a good list going!