SEO Tag

06 Mar

Posted at 10:25h in SEO by
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can't expect great results. This is why more and more people try to master the art of writing SEO friendly content and using this technique to rank higher on Google. Despite best efforts there are still many common SEO misconceptions. This article will break down the 6 most common mistakes and teach you how to do the right thing instead. Let’s take a closer look.

11 May

Posted at 14:59h in The New Entrepreneur by
A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal. Is SEO That Hard? Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.

06 Mar

Posted at 08:05h in Digital Marketing, Integrated Marketing, SEO, Social Media by
Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first glance. Here are some tips for synergizing Facebook and SEO to create more powerful results for your IMC campaigns. 

Think Beyond Marketing Silos

Six years ago analyst firm Forrester published a report showing that 86% of marketers see an integrated campaign as crucial to their success. A siloed approach to social media, content, paid search and organic search can end up feeling disjointed. As two of the bigger components of an omnichannel approach, integrating Facebook and SEO makes sense as a marketing priority. It’s important that social media, content, and search teams are not only briefed on each other’s activities but working together. An integrated team approach will improve marketing results, and probably save you some money too. When brands don’t connect all the different elements of their marketing strategies, they miss out on the potential to engage their audience from multiple angles. Facebook and SEO can work hand in hand when you're using communication as a basis for consistency. (If you're still planning your overall SEO strategy, there's more about SEO in 2018 here.)

Evaluate The Opportunity

13 Sep

Posted at 14:43h in Digital Marketing, IMC, Social Media by
jet-logo"Let's turn customers' shopping carts into improvised videos." It's an idea so brilliantly quirky as to border on insane - but Jet.com's one-day branding spectacular is one of the best examples of integrated marketing communications in action I've seen recently. The premise of the campaign, called #JetSpree, was simple but groundbreaking. One day only, during predefined hours, Jet.com asked shoppers for permission to turn their shopping carts into what they called "on-the-spot video." In essence, their purchases would be used as the inspiration for videos involving double dutch jump roping, a barbershop quartet, pantomime, yodeling, improv comedy, dancing toys and even a turtle. The videos were then shared on YouTube and social media during the event.

01 Oct

Posted at 17:42h in SEO by
Death is often temporary and perplexing in the world of search and Google, a fact only further proved when John Mueller of Google Webmaster Tools announced that Google would no longer support rel=author markup. Consequently, SEO professionals who preached authorship as the future of content ownership and recognition are losing trust from online marketers and authors who dutifully followed suit to maximize their content marketing strategies. But the loss of trust is premature; when you separate Google authorship from Author Rank, a path for managing your digital content becomes clearer and just as impactful.

Why Should I Still Care?

As Search Engine Land describes, Author Rank is derived from Google's 2007 agent rank patent and its relevance was renewed after CEO Eric Schmidt's comment in his 2013 book. "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top [verified] results. The true cost of remaining anonymous, then, might be irrelevance." We now know that authorship markup and Google+ will not be a catalyst in identifying content ownership.

14 Aug

Posted at 08:52h in SEO by
Long tail keywordsBy Tyler Weber, Marketing & Communications Director, Digital Solutions, Inc How often do you find yourself conducting a web search? To give you a little perspective, in 2013 over 100 billion searches were conducted on Google every month! And that number is expected to be even higher during 2014. The Internet is a vast sea of information and search engines were created to help us navigate the waters to find the destination that will satisfy our initial goal. Human beings are utilizing search engines to find information more than ever before, and the usage is only increasing. We use the Internet to do a variety of things, from shopping, to socializing, to keeping up on current events. We use the search engines like Google, Yahoo, and Bing to find information.

14 Jul

Posted at 11:02h in Integrated Marketing, SEO, Small Business, Social Media by
 Ayushman Jain is a 20-something IBM engineer and writer from Bangalore.  No idea why he agreed to write for the Wax blog but we appreciate his insider info on SEO and other propeller-head stuff So you've laid the foundations of a social business successfully by creating a neat, slick website? What next? You'll probably want to make sure your website looks like a  rush hour street in downtown Manhattan (read traffic). Most people know that search engine optimization (SEO) techniques help in achieving just that. But not many know that their techniques are quite dumb and actually pulling their website down on the rankings. Read on to find out just how you could be killing your website's chances of being a search engine's chum: