If you ask me, consulting firms and services companies are missing the boat with social media. I worked in that industry for 16 years - the story of the "shoemaker's son" is never more relevant than in this one. Most consulting firms simply don't put as much effort into things that don't have an instant ROI. I get it - margin is king in that business. I'm not talking about freelancers and solopreneurs here - I'm talking about firms with staff that are out there fighting the good fight every day - and missing a major weapon in their arsenal. Let me tell you what that weapon is:
