slack community Tag

building a slack communitySlack is a team messaging app that has created a great deal of excitement since its release in February 2014. Those who use it love it, as shown in its high engagement rates. If you’re considering implementing Slack as part of your marketing efforts, here are some statistics courtesy of DMR. Slack currently has 3 million daily active users and is growing at a rate of 3% to 5% each week. Over 75% of Fortune 100 companies use Slack and there are over 60,000 teams on the platform. Users actively spend 140 minutes per weekday on Slack. There's no doubt that Slack's highly engaged user base is growing fast. The opportunities for marketers to use the app to build a Slack community are, obviously, huge. The team-orientation makes the platform a natural for building out your Slack community just like you would on LinkedIn or Google+. There are far fewer groups on Slack than there are on LinkedIn, so there’s little competition for getting new members. Of course you can just participate in relevant groups, but you’ll gain the greatest return by creating your own. Although creating a group on Slack is free, it does require some time and effort to build and sustain your community.

Choose Your Slack Community Topic

The first step to creating your community is deciding on a topic. Broad topics have the potential to attract the greatest number of people. So think about the type of community your target market would be interested in joining. If you’re targeting prospects and customers, make sure your theme is related to your product or service. If you’re creating a community to build thought leadership among your peers, focus on a subject in which they are interested.

Create Your Slack Community