small business marketing Tag

08 Feb

Posted at 11:38h in News by
I love this post....the Wax blog is quite popular in the UK for some reason . Does our humor seem British? BH Last year I wrote about a few things that you should consider when you’re using language to reach your target audience. Since this blog has a large international following, it’s a topic worth revisiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations! Here are a few things to consider whether you’re a US business trying to have more worldwide appeal, or you’re an international business trying to appeal to that core target audience:

20 Jan

Posted at 19:30h in Uncategorized by
By Beth Graddon-Hodgson [caption id="attachment_2645" align="alignright" width="240" caption="not Beth's husband"]salesman[/caption] Most businesses use blogging as a marketing tool, and that’s the way it should be; but people are uncertain exactly what that means. Do you use traditional rules of marketing when you’re writing your blog posts? Write for a target audience? Try to sell a product? Include a call to action?  Well, those are more questions than I can answer here, and I’ve answered many of them before. But to summarize, yes to be an effective marketing tool you do have to think as you would when writing marketing copy (identify your target audience, make statements that are appealing and capture interest,  and she some light on your business). But the similarities end there.

17 May

Posted at 06:00h in Integrated Marketing, Small Business by
Harvey Mackay has written six New York Times bestselling books, two of which were named among the top 15 inspirational business books of all time – Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt. His latest book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You , was released in February 2010, and immediately made the New York Times, Wall Street Journal and USA Today bestseller lists.  Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International.  He is chairman of the $100 million MackayMitchell Envelope Company, a company he started in 1960.

06 Apr

Posted at 10:40h in Small Business, Social Media by
By Beth Graddon-Hodgson Once you’ve chosen a focal point for your blog – your vague subject area on what you’ll focus upon, the next step is to start making more specific decisions about the writing style. When writing each blog post you can make them personal or topical – or any combination of the two. In order to get a feel for what might work best for your blog, I’m going to provide you with some basic guidelines about what each of those categories mean. With this post, the focus will be upon personal business blogs. A second related article next week will discuss topical blog posts.

30 Mar

Posted at 15:56h in Small Business by
by Beth Graddon-Hodgson For some businesses, choosing a topic isn’t quite as easy. It’s always important to write with your target demographic in mind, but with a business that caters to a broad range of people like a catch-all online retail website; who are they and what do they care about? There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.

17 Jan

Posted at 18:09h in Integrated Marketing, Small Business by
There are a lot of business owners that despise marketing as much as some people despise working out. Just like going to the gym, it's easier to stay on track if you've got a someone you're accountable to. Some business owners use groups on social media sites like LinkedIn to ask questions and find guidance but I think it's important to have a live person you know that can be a sounding board for your marketing activities. There are tons of great networking groups where you can find potential contacts. Here's a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy.

08 Jan

Posted at 13:29h in Integrated Marketing, Small Business by
It's important to change up your marketing efforts and try new things...without throwing out the things that work.One of the hardest things to measure is the synergy that develops when you combine marketing mediums. It's the basis for integrated marketing communications (IMC) concepts but no one has really captured where the actual motivation occurs to get your customer to buy, call, whatever.  To keep tweaking your marketing recipe you constantly have to look for new ways to get your message out there...here are a few ways to do that each month that won't take much time.