By Thomas Douane
As Steve Jobs steps down from his position at Apple, he leaves behind a legacy that doesn’t seem to be lost on anyone considering how many retrospective pieces have been published. However, this media storm is unsurprising. Jobs’ roller coaster career with the company and ultimate redemption borders on a fairytale and has led to a consumer base that identifies with Apple tech at an almost genetic level. One undeniable element Jobs brought back to the ailing company was a design philosophy based on things humans recognize as objectively beautiful. Apple designs appeal to something deep within us, far past the aesthetic surface. There are things we mechanically recognize as beautiful, things we immediately if subconsciously find comforting or soothing.
It’s an important lesson for any industry: How can you get in tune with the most basic functions of your audience? Bloggers often publish list pieces due to the cursory nature of reading on the Internet. Media content providers calibrate the length of their video production to the attention span of their target demographic.
Here are the top three ways Apple has effectively tapped into our biological attraction, making their products more appealing to our deeper sensibilities.