social innovation Tag

Here's the second of a small series of blog posts by Jeanne Bradford, a innovative leader with a track record at AOL, Cisco and Apple. Jeanne is a brilliant new product marketer and manager. She shares her wisdom and advice for accelerating innovation in today’s business environment.  B. 

How to get started using social innovation

When companies first applied social media to their enterprises, there was a big rush to implement a social strategy. Unfortunately, many companies stumbled because they jumped before they really understood the framework they needed to be successful. They needed new tools, processes, roles & responsibilities, and decision-making models for successful implementation. Getting the most out of social communities also requires changes in how organizations share information and make decisions. It’s critical to understand these nuances to optimize the effectiveness of this methodology. We developed the Social Innovation Readiness Scorecard to quickly solve this problem and allow the management team to provide their organization with their best chance at success and ensure that you get the most out of increasing the quality of ideas while accelerating the rich collaboration that leads to groundbreaking innovation.