social media marketing Tag

17 Aug

Posted at 15:00h in Content Marketing, Digital Marketing, Social Media by

Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns. 

Along with her successful PR practice, Topper teaches Media Studies, Journalism, and Public Relations at Hofstra University. A prolific content marketer, she also curates  two successful blogs - NY Lifestyle and A Triathlete's Diary - and records her podcast "Hilary Topper on Air". In the latest Wax Q&A, Hilary providers her insights on one of the hottest marketing trends right now: influencer marketing. Wax: Why do you think influencer marketing has become so popular in the last couple of years? HT: Influencer Marketing has always been popular. In recent years, the phrase has been coined but since the earliest public relations campaigns, PR professionals have used celebrities, experts, sports figures, etc. to build brand awareness. Just recently, the “average” person who has lots of followers have been targeted to help in the mission.

08 Jun

Posted at 12:53h in Social Media by
Twitter can be an effective marketing platform when used correctly. Allowing you to easily connect with strangers around the world, it’s the perfect tool for building more leads and creating more brand awareness. You may have already tried Twitter and had few results – with so many people around the world sending so many tweets per minute, it’s easy for your voice to get drowned out. By learning the art of tweeting, you can create more engaging content. Here are just a few pro tweeting tips.