social Tag

20 Dec

Posted at 15:00h in Social Media by
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers. Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
  1. Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
  1. Restrict
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked. If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.

08 Oct

Posted at 15:37h in IMC by
Grumpy Cat memeWhen it comes to the Internet, cute critters like Grumpy Cat and Boo the Pomeranian reign supreme. It's not just the adorable factor that gets the attention - and money - of legions of fans. Behind Grumpy and Boo are clever, well-orchestrated IMC campaigns that have propelled them beyond the fame of memes and viral videos to global stardom resulting in books, calendars, stuffed toys and most important, revenue.  Most Internet-famous pets come from humble beginnings, like an unassuming YouTube video, a #CatsOfInstagram Instagram account or a casual Facebook post. Some enjoy 15 minutes of fame and fade into the scenery. Others enjoy long-term success, but only with help from marketing and communications tactics. Here are the IMC secrets that have kept both Grumpy and Boo top of mind in this cluttered pet market. 1. Traditional public relations coupled with social media. Grumpy Cat would not be the sensation she is without an incredibly strong social media presence, coupled with enough PR savvy to launch a media tour including office visits at outlets like Buzzfeed. Not long after she gained popularity online, she was front page news in The Wall Street Journal and New York magazine. She's also been a star on the stage of major events like SXSW, reminding us that being "on the ground" is still an important part of the mix. Boo the Pomeranian, aka "The Cutest Dog in the World," is another great example of IMC in action. 2. Product associations.