target audience Tag

When I ask someone about their target audience or client the first reaction is usually a blank stare.  Or they might answer "anyone 18-80!" in an enthusiastic bright tone. Unfortunately trying to market to "anyone 18-80" is nearly impossible. You really have to understand  the true sweet spot within your client base, particularly if you're starting on a content marketing campaign. What I've found is that with a little digging, most business owners really do know their client base pretty well. But they don't want to miss anyone who actually might buy something so they say "everyone". This is faulty logic because we can't market effectively to "everyone." Here are five way to help you identify your own client "sweet spot" without leaving anyone out: