19 Apr Where do your customers find their information?
Posted at 15:41h
in Digital Marketing
Where does your audience get their information?
One reason to really, truly know your audience is that the answer to this question is "Everywhere!" In the old days, we had print and TV (and only three channels) and signage and it was an easy bet as to where to place your messaging. Today's world contains everything from text messaging to billboards to social media. Chances are your audience is looking at about 7-8 different messaging channels a day. You've heard of many of the popular ones but others like a podcast ad or a GPS-enabled mobile banner may not be as obvious.
Knowing your audience means you can identify trends. The younger the audience, the more they tend to change channels regularly. The older audience typically finds something they like and sticks with it.