[caption id="attachment_928" align="alignright" width="150" caption="Wax Marketing mug to the first 5 who ID this photo"][/caption]
I got so many questions about my last post "7 Steps to Bigger Marketing Muscle in 2010" I thought I'd give you some detail on each one of the steps. Measurement seems to be really tricky for people - but it's actually pretty simple. Once you have some basic measurements in place and you feel a need to go deeper, visit KD
Paine's measurement blog - she's the real guru. I'd love to hear specific examples of how people are measuring their own results, so comment away! Here's my quick and dirty take -
