A decade ago I sat in meeting after meeting in Silicon Valley hearing about the new economy and how the 'old school' IT companies were dead. It's so funny to me now, listening to all the social media experts and Web 2.0 pundits say that 'traditional PR is dead.' I venture to say that lazy people hope by saying traditional PR is dead, maybe they can make it so. After all it's a whole lot easier to sit in your jammies and tweet and facebook the night away than it is to call Patty Neger at Good Morning America to find out if she likes the latest book you've sent her. Believe me, I would much rather be trading snarky barbs with folks like @CLE84 than getting rejected for yet another story idea by a crusty print reporter.