Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people in the US are on Twitter, but what's more interesting is that
nearly half use the social network every day. While this is a known fact, very few people know how to use Twitter for marketing a brand, product or service.
You may have already realized that shooting out tweets about your business every five minutes brings nothing at the end of the day. But is that a reason to rule out the platform as an impracticable marketing channel? The point with Twitter is to gain influence and grow awareness but it can't be done by blatantly selling. You may have let your Twitter accounts languish in favor of Instagram or LinkedIn. But it's well worth your time to dive back in and take another look.
In case you've forgotten, here is a refresher on how to use Twitter for marketing your brand and grow your influence.
Showcase your brand
Your profile is the face of your business on Twitter. It is the first thing anyone scrutinizes whenever they bump into your handle on the platform. Too many brands don't focus on the profile aspect. With so much competition on social platforms and every startup hyping their business to look like an international brand, you would have to put some effort to prompt clicks from potential customers. Users are overwhelmed with options and the decision to take further action or continue scrolling is only a glance into your profile away.
Use your business logo, if you have one, and avoid adding a personal touch to it. This will add to your credibility and earn your brand respect and recognition. Your bio should be short, formal and informative and all background photos should conform to your brand concept. Try a provocative call to action with a URL attached to it and use a unique landing page to measure your results. Change this up every couple of months or so, to see what works best and what doesn't. Use hashtags in your bio as well to draw attention from like-minded users.
Above all, share interesting content
No one logs onto Twitter to look for a product to buy. On this channel, you're judged by the curation you keep. Most people who will come across your product will do it inadvertently while checking out tweets from friends and their favorite humor handles. To blend in seamlessly,
use pictures and videos that users will enjoy without compromising the message in your tweet. This not only promises to capture the attention of your followers but also prompts them to share with their followers which attract views and clicks from people who are not in your follower list. Become an account that people follow as a news stream and influence will follow.
Build your own Twitter community
If you’re starting to build your online presence, consider being the first one to follow people so they can follow back. Don’t go on following random handles.
Find people who hold some benefit for your business. For starters you can follow related businesses, your customers, colleagues, competitors, and relevant influencers and handles with the information you find useful. Engage with the people you follow. Don’t just share information about your brand and product. Be active, like and re-tweet other people’s tweets. Tools like Buzzsumo can help find good folks to follow and keep you up to date on trends.
Keep tweeting
