nearly half use the social network every day. While this is a known fact, very few people know how to use Twitter for marketing a brand, product or service. You may have already realized that shooting out tweets about your business every five minutes brings nothing at the end of the day. But is that a reason to rule out the platform as an impracticable marketing channel? The point with Twitter is to gain influence and grow awareness but it can't be done by blatantly selling. You may have let your Twitter accounts languish in favor of Instagram or LinkedIn. But it's well worth your time to dive back in and take another look. In case you've forgotten, here is a refresher on how to use Twitter for marketing your brand and grow your influence.