Grovo.com This is the first in a series of three blog posts from Drew. Great social media tricks and tips even for the more experienced social media communicators! Of all the ways to promote your business, social media for many is by far the most nebulous. On top of trying to decide what social platforms to market your company on how can you tell whether your campaigns are successful? At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we put together the top 10 tips that will help make your social efforts not only more manageable but also more streamlined.
1. Track the Performance of your TweetsThere are many ways to advertise your business, this way has 140 character restrictions. Twitter helps your business build an audience, broadcast your message and send followers to your site. Tracking your tweets' performance allows you to see how popular your tweets are over time, as well as get information about the people who follow you. To track tweet performance, go to ads.twitter.com and log in. The following video will give you a better understanding of using Twitter’s Analytics, to dive into your Timeline activity, followers influence, good and bad tweets, and more. 2. Host Your Tumblr Blog on Your Own Site A blog for a company can be an invaluable way to connect to your audience, learn about who they are, and start two-way conversations that humanize your brand. While it's easy to start a blog, there are tricks and tips that will help you optimize that blog for your business, drive SEO efforts, create shareable content that highlights your expertise and establish a voice for your company.When you set up a Tumblr blog, you are automatically assigned a Tumblr URL where your blog is hosted. If you'd prefer, you can host your Tumblr blog on a custom domain that you've purchased previously. On the Tumblr settings page, select the blog whose domain you wish to change and check off "Use a custom domain name." Below, type the URL for the domain where you want to host your Tumblr blog. Click "Test your domain" to verify that your settings are correct. Note that you will need to adjust the settings of your hosting provider before your blog appears on the site. Click "Save" below to preserve your changes. Note that this process may take a few days to complete. 3. Promote a Page Post with Facebook Ads