04 Jul A quiet site that does a powerful job
Posted at 11:41h
in Integrated Marketing
Beth and I are always talking about the need to provide variety on your website to really engage your readers. Much as I hate to say it, cereal companies tend to do a good job of engaging kids through games, sound, video and other media that really grabs their attention.
One industry we can all learn from is the financial services industry. Perhaps it's because they're often viewed as the most "boring" industry - they need interactive websites that will not only engage, but also inform the visitor. I don't know exactly what a surety bond is, but when I was sent the SuretyBonds.com site by an online marketer I realized this was a perfect example for us to review here.
Weigh in...tell me what you do and don't like about the site. Here are my two cents: