Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With
more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue.
In our
first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here's how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:
- Amazon
Amazon is the fastest-growing e-commerce company in the United States. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. According to emarketer.com, the juggernaut of online sales is
projected to gross $367.19 Billion in sales this coming year. So it’s no surprise that Amazon would be one of the leaders in visual search marketing.
StlyeSnap is the software that Amazon created to enter into the visual search market. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the software works stating, “When a customer uploads an image, we use deep learning for object detection to identify the various apparel items in the image and categorize them into classes like dresses or shirts. We then find the most similar items that are available on Amazon.”
The software will incorporate brands, customer reviews and price ranges in its analysis.
- Ebay
Ebay is often looked at as Amazon’s younger cousin. Landing in the top 3 of projected e-commerce sales in 2021, Ebay is projected to generate over
$38 Billion in sales this year.
