Posted at 12:15h in Digital MarketingThis past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset. However, despite drawbacks like these, users and business owners alike still believe that VR has a bright future with a lot of potential. Some brands like Sony even saw their sales exceed expectations when it came to the release of their PlayStation VR headset, with over 3 million sold to date. Plus, by 2020, VR technology is projected to generate more than $20 billion in revenue, and reach a global market size of over $209 billion by 2022. Virtual reality, augmented reality and even mixed reality (MR) experiences are expected to dominate the digital space in the coming years. Why? Because 2D just doesn’t cut it anymore! We all remember the fire that Pokemon Go ignited — and it wasn’t just a frenzy, it was an international sensation. Users were enthralled that they could enter the Pokemon universe and interact with Pokemon in the streets, in their offices, and throughout their cities. And although the fire cooled to a slow ember for that game specifically, users still have a fascination and intrigue for VR, AR and MR technology. VR is the future of digital design and user experience. Are you ready? Brands Using Virtual Reality Business owners are looking into virtual reality not only for entertainment, but also to enhance their brand. Dozens of companies are currently working to integrate VR to their user experience, and some companies have already done so. A great example of a notable brand that’s welcoming web design services and VR into their UX is Lowe’s. Visualizing and conceptualizing home projects can be difficult, even when they’re illustrated. With the launch of their Lowe’s Holoroom, users can get an intuitive experience to constructing and viewing the room of their dreams thanks to VR and AR technology. IKEA is also a great example of a major brand embracing VR. However, instead of helping users visualize a room, they’re giving their customers the opportunity to go virtual reality shopping! Another company that’s offering VR experiences in a different way is YouVisit. YouVisit, an immersive tech company that’s powered by Aria, gives users the ability to dive into an immersive and interactive experience in 360°. You can participate in a virtual tour on a college campus, or view a hotel room all from VR goggles. Among their clients are colleges like Harvard University and Ohio State.