26 Feb The hustle paid off
Joey Fatone wore the Barefoot Bunny Slippers on live TV at the Academy Awards. AND he played footsie with his co-host, Lisa Guerrero (also in the slippers) and we got a close-up shot. GREAT product placement. But guess what ? Brilliant and fun though it was, that placement does nothing for us. Not unless we launch the promotion engine into high gear right away. Which of course we did – starting with a press release and a simple blast out to the radio stations. I’ve spent the last two days mailing bunny slippers to radio stations for giveaways. They ALL want them. For the price of about 40 pair of slippers, we’re going to get some great free promotion. All the way from New York to Alaska.
We all took time on Sunday to make this happen. The point is, once the placement happens your work is only just beginning. And by the way, if you want a pair of Barefoot Bunny Slippers, you better order them now at Barefoot Parties. They’re probably going to sell out soon!