The mountain biker’s guide to marketing

The mountain biker’s guide to marketing

I have a good Facebook friend and fellow marketing expert, Robert Allan Paul,  that always has a great way of looking at basic marketing tenets in a new way. I wasn’t surprised when I read his new post for the Project Cap blog
, comparing mountain biking, of all things, to marketing. As usual with Mr. Paul’s commentary he’s provided some great nuggets of wisdom.

Here’s a quick excerpt. I encourage you to go read the whole thing in its entirety!

The Mountain Biker’s Guide to Marketing
Written by Robert Allan Paul

You wouldn’t know it to look at me, but I’m an avid mountain biker and have been for almost 20 years. Unfortunately, I’m just not built like a mountain biker. I’m built like a middle-aged marketing guy (which I am). That not only means every ride has the potential to become some sort of adventure, but every lesson learned usually becomes some sort of marketing metaphor. So, just in case you’re interested in advancing your brand, here are the five most important things mountain biking has taught me about marketing.

Go read the rest of the post here. It’s short and well worth it!