The new mobile marketing…Near Field Communication

The new mobile marketing…Near Field Communication

Thanks to Brandy Olson for this guest post on something I had never heard of. But then again, I’m not as smart as my phone these days. 

Very soon Near Field Communication (NFC) technology will be widely available on smartphones and in the hands of consumers. Devices equipped with this technology will be able to communicate with other smartphones, tags, and stations using the same. Communicating with vendors, retail store, and other people can become as simple as swiping your phone over another device. Many smart phones already come equipped with an NFC device, which many experts believe will become the standard tool for making payments to readers at cash registers. 

Difference Between NFC and QR

The QR Code has been gaining popularity for it’s ability to access information quickly.. Graphic designers can incorporate QR codes onto small packages like business cards and when smartphone users scan them, they receive information about the product or business. NFC technology takes the QR code concept and goes a step further by allowing different devices to communicate with one another. For example, two people meeting at a bar can exchange phone numbers just by clicking their phones together and letting the NFC go to work.

Developing New NFC Strategies

Global communications industry Isobar and Aegis Media Company held a 48 hour eventfrom September 13th to September 15th, 20011 to find out who could come up with the most creative and innovative uses for the technology. While the use of NFC is still in its infancy, Isobar asked programmers, designers and developers to implement as many possible uses for the technology. Judges from Google and several other tech companies were be on hand to determine the winners, which were chosen from more 40 designers. Visit here for results of the competition)

Implementing the NFC Technology

The Tagstand company is offering starter deals on customized NFC tags making it possible to place the specialized codes anywhere and have smartphone users access your website, mobile app, location tracking service, or other social media site. If you are a blogger looking to gain traction in a certain area, posting these stickers around on certain locations and landmarks can give you traffic from areas you’ve never even considered.

If you are interested in placing NFC technology in your business location, you can link to an automatic check-in on social tracking sites and gain professional SEO results through the social media website Twitter without any time spent in front of a computer; making using the social media site a more convenient task than before.”

One of the most talked about uses of the NFC technology is for transactions using nothing but smartphones. Companies like Square and Google are starting services which collate  user’s financial data and allow them to make transactions just by swiping their smartphones. Similar technology has existed in the forms of credit card speed passes, but none have combined the use of a mobile device with instant commerce.

The way we communicate and transfer information changes day to day. When the telephone was invented, people thought it would just be used for speaking to each other – now it is replacing wallets.

Guest author Brandy Olson is a freelance writer and lover of all things outdoors. She enjoys contributing her own thoughts and findings to almost all areas of the online community.

19 Comments
  • Small Business PR
    Posted at 13:02h, 03 October Reply

    This is really cool technology. It reminds me (possibly because it’s the same technology) as the Bump app for iOS and Android that lets users share information by bumping their phones together. With the new “tap and pay” services that stores are starting to implement it seems this technology is becoming much more widespread and business oriented.

  • Green Business
    Posted at 10:52h, 03 October Reply

    Thanks ..NFC Technology ,please post more information about NFC Technology

  • Pingback:Markus Ahlberg Google+ Near field communication (NFC) coming … « Near Field Communication (NFC) / Smart mCommerce
    Posted at 22:14h, 03 October Reply

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  • SEO SCOTLAND
    Posted at 23:04h, 03 October Reply

    Its a great technology to use.

  • Kankakee Injury Lawyer
    Posted at 20:26h, 03 October Reply

    Google has already started implementing this technology. Google has launched Google Wallet. This is cool. No more cards and big cash in hand.

    • bonnie
      Posted at 11:54h, 05 October Reply

      I have not seen Google Wallet, thanks for the information. Somehow, I trust Google more than others to keep my information secure. Maybe that’s just good marketing on their part however. 🙂

  • miami prostate cancer treatment
    Posted at 21:29h, 03 October Reply

    NFC is such a great invention, I’ve read the technical aspects of this technology and it’s pretty simple to use. There are so many benefits to using this new advancement. It greatly improves communication, better time management and most of all better customer service. Anything that can help our businesses is always a good investment.

  • Taaza Finance
    Posted at 23:36h, 03 October Reply

    Thanks for acknowledging us about this technology.

  • Tony Vassiliev
    Posted at 11:11h, 04 October Reply

    Great post Brandy; concise and informative. Here is my opinion on what will happen to QR codes as NFC becomes mainstream:

    • bonnie
      Posted at 11:55h, 05 October Reply

      Tony, thanks for the link to your post. I’d recommend everybody go read it, lots of good info there.

  • Pingback:Nfc - Near field communication - Markus Ahlberg Google+ Near field communication (NFC) coming … « Near Field Communication (NFC) / Smart mCommerce
    Posted at 22:35h, 04 October Reply

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  • bet24
    Posted at 05:53h, 05 October Reply

    This is really amazing technology.Using this this technology mobile marketing can fast and more reliable…..Thanks for this post….

  • bet24
    Posted at 23:16h, 05 October Reply

    Mobile marketing is good project.This project can be introduced to new mobile communications.I like this project….Thanks for this post….

  • Liam Duffy
    Posted at 07:00h, 12 October Reply

    I can see NFC being more as a broadcast intrusive medium where as QR codes are consumer dictated. You choose to scan and visit the QR code destination where as NFC you could choose to cancel or receive the communication. QR will still be used for static objects, posters, products, direct mail, packaging where an NFC broadcaster wont be available.

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    Posted at 12:01h, 28 October Reply

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    Posted at 09:22h, 30 October Reply

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