01 Jul Using LinkedIn for content marketing
Here’s something that doesn’t cost anything on LinkedIn – using it for content marketing. My friends at the Vocus Blog wrote an excellent primer on using LinkedIn for content marketing in June of this year. Rather than re-invent the wheel, here’s an excerpt from that post and a link for your convenience.
How to Use LinkedIn for Content Marketing
I was talking with an attendee at a chamber event recently and the topic of LinkedIn came up. She said that people “only go on LinkedIn when they’re searching for a job.” Yet, while the Human Resources aspect of LinkedIn is undeniable, its utility for businesses is compelling.
LinkedIn is the ultimate Rolodex. Nearly everyone is on it (in the business world at least – the average income of users is U.S. $85,000), most of the contact information is kept up-to-date, and LinkedIn recently made improvements to its platform to make it much better (specifically by improving layout, search and tagging). Yet, it may seem like a strange place to promote your company’s content.
You probably are familiar with”Weak-Tie” theory, the sociological concept that friends of friends are most likely to perpetuate a person’s interests. It’s based on a study conducted by Stanford sociologist Mark Granovetter that showed that people were more likely to find new jobs from friends-of-friends than from friends or strangers (in 1973). Of course this makes intuitive sense, too. We are more likely to buy something from a company that a friend works for (all other things being equal)… so long as we are aware that a friend works for said company.
For the rest of this article, visit the Vocus Blog here