Walmart vs Target…what the media has us believing

Walmart vs Target…what the media has us believing

Solar roof...Target or Walmart?

I’m not going to argue the merits of Walmart with everyone but comments on last week’s post made me wonder how much we really know about Walmart or Target…and how much misinformation has been fed to us by the media based on clever PR? Check out the following questions and then see below for answers. You might be surprised.

  1. Which company created a sustainability consortium between big box retailers, 34 manufacturers and 9 universities to develop “green” label standards?
  2. Which company had no corporate goals for sustainability as of last year?
  3. Which company had 30,000 people apply for jobs at a store opening?
  4. Which company has admitted to keeping part-timers weekly hours below 32 as a policy to avoid paying benefits?
  5. Which company is shown an anti-union video as part of its orientation?
  6. In 2008, which company’s health and wage plans were viewed as “more restrictive” by the UCFW?

Okay, here are the answers. If you guessed wrong you’re not alone.

1. Walmart

2. Target

3. Walmart

4. Target

5. Target

6. Target



Target’s cause marketing campaigns have created a “good will” brand. Target regularly spends 2.2% of its revenue on public relations and cause marketing, while Walmart spends .8%. (Since Walmart stole some of Target’s top PR folks, this is changing)Β  According to Fast Company and among others, the big box retailer is just as bad if not worse than Walmart. And in terms of sustainability most agree Target is lagging far behind.

And the solar roof belongs to a Walmart in Covina.

  • Gary Brazzell
    Posted at 12:37h, 29 August Reply

    I think Walmart’s greatest PR threat is the less organized but more effective downtown merchants all across America. Part of Walmart’s early success strategy was to build stores outside city limits where taxes were lower, real estate was cheaper, and the opportunity to build parking was greater. This made Walmart’s success a double threat to downtowns – not just strong competition to a fellow retailer but a diversion of traffic away from downtown. I think the greatest, lasting effects the PR assault on Walmart came from a grass roots, perhaps unintentional, PR war waged by downtown merchants.

  • Rufus Dogg
    Posted at 14:34h, 29 August Reply

    LOL Your questions reveal a bias! Maybe we should talk about Target as a company culture overall (Disclaimer: I am a 6.5 year veteran of that “selfish” corporation πŸ™‚ )

  • bonnie
    Posted at 14:47h, 29 August Reply

    No, I shop at both. I was trying to ask the questions from the less commonly known side.

  • Andy @ FirstFound
    Posted at 08:55h, 31 August Reply

    Well, there you go…

  • mbt sneakers
    Posted at 19:38h, 01 September Reply

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  • ascentive
    Posted at 18:23h, 01 September Reply

    Unfortunately just as many equally shocking or less-than-flattering facts and statistics can be listed about Walmart. I’m not disputing the Target stats — it looks like what’s been proven is that *both* companies are ginormous mega-corporations whose first and only real interest is maximizing their own profits and anything else is a distant second.
    As far as giant corporations are concerned, things are going more or less exactly how I’d expect in 2011 πŸ™‚

    • bonnie
      Posted at 08:31h, 02 September Reply

      Absolutely, and that’s the point I was making. We all know the “shocking” facts about Walmart but because Target does a much better job of spinning the facts, we aren’t as aware that they do the very same things. And we’re also not aware of the good things Walmart does. So in the consumer’s mind “Walmart bad, Target good” is not based on fact, but on spin.

      • Ana @ Como Hacer Ensayos
        Posted at 09:33h, 27 September Reply

        Exactly! It’s amazing how Target manages to make this happen. You have to give them that!

        The questions and the answers – excellent effect!

  • automatic weapons license
    Posted at 09:29h, 05 September Reply

    When did it become a corporations job to do anything other than to make money and grow the company. As long as a company isn’t breaking any laws, then they shouldn’t have to worry about anything else.

    As a small business owner myself, I want to grow my company and dominate my competition. Is that wrong?

  • euodiasuryani
    Posted at 06:55h, 08 September Reply

    walmart is the big retail shop…so fascinating how they develop

  • Husnain
    Posted at 12:13h, 28 October Reply

    Nice Share thanks for this post

  • California Free mls
    Posted at 02:37h, 02 November Reply

    The questions are completely mind boggling and if we have still not pondered over these issues, its time we did, its time the concerned authorities look into these issues. The corporate world is like a giant and in fact everything is run by the corporate people. We as the consumers have to get the facts.

  • Jonathan
    Posted at 14:39h, 24 February Reply

    Walmart also shows an anti-union video as part of their orientation.

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