Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide
occurs on mobile devices.
With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.
Video orientation matters.
Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time
, people hold their phones vertically.
Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user.
As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways
while watching horizontally oriented videos.
What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that little time was spent searching to close the ad. Vertically oriented video ads, however, were watched completely 90% of the time. People obviously want their information in a fuss-free format.
It makes sense.