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The Wax Blog

In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it...

Trust isn’t easy to come by in today’s marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the most worthwhile marketing strategies for...

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite...

Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of...

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in...
In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight...
A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management...
The future of marketing will be revolutionized by a powerful, nonhuman force: artificial intelligence (AI). Even now, AI and marketing-powered solutions can streamline your marketing efforts and give you an...
Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions...these are the behaviors of today’s consumers, who don’t want to be bothered...