The Wax Blog

Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content on your site. So, let’s get started.

ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every business must know how to calculate and use their marketing ROI for successful ventures.

1.    What is marketing ROI?

ROI, or Return On Investment, is exactly what it sounds like. It's the amount of money you receive from a certain investment or venture. Different ventures have different ways of calculating ROI. Real estate has a pretty simple way to calculate how much ROI you get. Take the amount of money you spent on a property, add the amount of money you invested into it to increase its value. Once you sell the home, take out these two values from the profit of selling it and you have the return on investment for the whole process. Basically, you add up the total amount of initial investment and subtract it from the total profit. "Online marketing works much the same way. The knowledge commerce business generates a certain amount of money, but it also costs a specific amount to actually market a product. It's simple math when you get down to it. When it comes to your bottom line, disregard everything else, because this is the only thing that matters.  If there is no return on your investment or the investment profit isn’t high enough to justify making any move, you might not opt for the investment at all."

2.    Getting to know marketing ROI in depth

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.

Video orientation matters.

Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time, people hold their phones vertically. Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user. As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways while watching horizontally oriented videos. What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that little time was spent searching to close the ad. Vertically oriented video ads, however, were watched completely 90% of the time. People obviously want their information in a fuss-free format.

It makes sense.

Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”Adobe’s Digital Distress Survey  76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing.    Everything from business operations to the web itself is in a dynamic state of progress. Artificial intelligence has opened the doors to personalized campaigns and marketing automation, which have become standard practices. Consumer needs, wants and desires are naturally shifting. The ability to integrate CRM systems and other backend systems with tools like Zapier are creating inexpensive, powerful marketing stacks for smaller businesses. lAs a result, digital marketing trends continue to disrupt the marketing industry.  In today’s competitive marketing landscape you can’t afford to ignore the latest digital marketing trends, no matter how small your business is. 

5 Digital Marketing Trends to Watch for in 2019

Evolved influencer marketing

As the focus of social media marketing shifts to engagement rates, more authenticity, and transparency, it’s time for brands to rethink their influencer strategy. Influencer marketing in 2019 is not about numbers and big names – it’s all about finding the right person that is considered an expert within their niche, whom your audience can trust and relate to. Micro-influencers are not only gaining ground because it has been proven that those with smaller follower counts have higher engagement rates.  Consumers have grown weary and untrusting of big celebrity endorsements. Smaller influencers' services are still much more affordable than those of mega influencers, which has opened the doors of opportunity to smaller brands and even local businesses. If you haven’t yet done so, now is the time to jump in on the opportunity and explore how you can borrow someone’s influence to build your online presence, strengthen your brand image and earn your audience’s trust.

Ephemeral content

Improve your conversion rates with these simple tips.

With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to a broader audience. However, even having said that, there is more to running a website than just driving traffic to it. But the trick is to convert them - and you can do a lot to improve your conversion rates.  I mean, sure, getting tons of traffic can do wonders for your business. But if you think about, having truckloads of web visitors won’t do you much if none of them will take out their wallets and start clicking your “Buy Now” buttons. Here are some tips that can help improve your conversion rates.

Dr. Mik Kersten, CEO of Tasktop, recently published a book titled Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. In his book Dr. Kersten discusses The Flow Framework - a new approach for connecting the business to technology, which bridges the gap between business strategy and technology delivery. Dr. Kersten discusses three vital epiphanies he had that revolutionized how he thinks about software delivery. In this excerpt, he discusses these epiphanies and how his revised angle of attack benefited his business.