Even though John Moore has worked with some of the biggest brands out there (Starbucks, Whole Foods) his blog Brand Autopsy has a lot of no-nonsense advice and thoughts on a variety of marketing topics relevant to any size business....
You may have seen cartoons and other fun visuals on my site on Wednesdays along with the "wordless wednesday" tag. That's because I'm a huge fan of the Wordless Wednesday site....
Most people read Copyblogger and Problogger but the blog I really like on blogging is The Blog Herald....
I highly recommend Steve's blog if you believe (as I do) that it the synergy between traditional media and online/social media that drives messages forward at the fastest speed....
On the internet nobody knows you're a dog, but they can spot a marketer a mile away....
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Thanks to freelancer Mariana Ashley for this piece. Many of our readers struggle with the choice, especially with companies beginning to hire again, whether to suffer the slings and arrows of self-employment/entrepreneurship or to go back to a corporate career. Neither choice is "right" or "wrong" - but if you do choose to return to corporate life, here are some great suggestions for the transition!
The recent economic recession has not only changed the face of the market, but also the state of jobs. Work is becoming more difficult to come by, and with so many people facing a bleak financial future if they stay on their current career paths, it is no surprise that many freelancers in the public relations field are now going back to full-time positions in order to make ends meet.
Transitioning from freelancing to working full-time can be tough. Before you can even make that change, however, you will need to find a job. If you are still looking to stick within public relations, look for leads with your past clients and update your resume to reflect all of your freelance experience. You may also need to brush up on your interview skills if you have not been in the job market for a particularly long time.
I love this guy. Buy his book. Savage Chickens: A Survival Kit for Life in the Coop ...
Legacy seems to be a very popular name for marketing firms, or so I found out when I googled "marketing legacy" to try to get ideas for this blog post. Lyric Marketing's blog tells me in order to leave a good legacy I have to be authentic, provide valuable content, show my personality..I'm sure all these things are true but they really don't help me understand what that legacy thing actually is.
The legal guys say it's a gift of personal property. The dictionary guys say it's anything handed down from the past. Christians seem to write a lot about leaving a good legacy for their children. Environmentalists talk about leaving a legacy that includes a healthier planet. eHow even has an article about leaving a good legacy through your writing.
I once wrote about how marketing karma could help or hinder your business. I think I'm going to have to solve this "legacy" question by giving you a list of questions to ask yourself about your product or service. (And to be fair, I've answered them as well)