25 Sep from Rachel with love
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it's time to realize something. To survive you can no longer be storytellers - you have to be information managers....
The Wax Blog
17 Sep Great lesson from President’s comment that Kanye …is a jack***
PUBLICISTS AND 'HANDLERS' ARE DE-HUMANIZING THEIR CLIENTS - I feel really strongly about this. When I heard about the Obama comment I thought to myself "there's the guy I liked". Publicists and managers try to control the message (and their clients) so much...
14 Sep Why publicists should not jump in bed with programmers
All this extra stuff with a press release is just the digital equivalent of sending your press release in a great big box full of loose corn and a music box playing cheesy farmer songs. (Yes, I did this one year, I admit it) It...
10 Sep From the “other” Wax – Are you updating Facebook today?
Wax is an integrated marketing firm - the only other "Wax" I've found in the U.S. Of course they're in Miami so I imagine it's a little different corporate culture (if I actually have one) than here in Minnesota....
03 Sep Your baby is ugly
A product, service or book is probably the greatest thing in the world - to its creator. But when an editor or producers says "pass" it's the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has...
31 Aug Marketing blogs I’m reading now
Since I recently listed several of my favorite PR sites - I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds - not only is it easy to stay up...
24 Aug Are publicists a bunch of evil liars?
As a publicist, it is my job to present my clients in the best light possible to ALL their "publics" - whether it's the media, the customer, the government, whomever. What strikes me as ridiculous is that most of the people who bash PR (like...
17 Aug Spare me the company Facebook fan page
I just got yet another invitation to join a company's Facebook "fan" page. Heavy sigh. Another company Facebook fan page in which they beat their chest with pride at their AMAZING business accomplishments and expect us all to chuckle with fond affection at photos...
10 Aug Favorite PR blogs
I've decided to share my favorite blogs and sites with you, and why I like them. Number one reason? NONE of these folks are bombastic talking heads - they seem like approachable, smart people....
31 Jul What we can all learn from Billy Mays
Despite the fact he was always selling someone else's product, Billy Mays had a strong personal brand. He delivered messages in his own unique style and he never wavered from that style, although I would bet you $100 many marketers tried to change him. ...