I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn - or on any social media. ...
This morning I was watching a spokesperson from Mattel talk about Barbie's 50th birthday. She'd obviously been prepped by her PR people well...
I can't say this any better than Ayelet Noff. Read this blog post at SocialMedia.biz to find out the most common misconceptions about social media....
For news stories, and particularly for talk shows and feature 'packages' the back story is often more important than the actual product or service. Lance Armstrong is perhaps the best example of a great back story. ...
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it's time to realize something. To survive you can no longer be storytellers - you have to be information managers....
PUBLICISTS AND 'HANDLERS' ARE DE-HUMANIZING THEIR CLIENTS - I feel really strongly about this. When I heard about the Obama comment I thought to myself "there's the guy I liked". Publicists and managers try to control the message (and their clients) so much...
All this extra stuff with a press release is just the digital equivalent of sending your press release in a great big box full of loose corn and a music box playing cheesy farmer songs. (Yes, I did this one year, I admit it) It...