What dinosaurs can teach us about long tail search

25 Comments
  • Triglycerides Levels
    Posted at 10:50h, 11 August Reply

    Yeah I agree to that long tail keywords tend to do lot of conversion in our site unlike the general or 1 to 2 keyphrase which is in general form. Yes it can give us long time surge of traffic though less conversion.

    Vins

  • Rufus Dogg
    Posted at 09:18h, 12 August Reply

    We’re not real sure why you used a dinosaur when a perfectly willing dog would have worked, but we’re very pro-green animal nonetheless… 🙂

    Landing pages are key for long-tail search but amazing how many sites lead to just the front door and the long-tail content is not to be found anywhere… click back, scroll down…

  • bonnie
    Posted at 15:33h, 12 August Reply

    Dogs do not always have long tails.

  • rus
    Posted at 08:40h, 13 August Reply

    Use of long tail keywords can be used as one idea, because almost all people know about the long-tailed dinosaur.

  • download
    Posted at 16:26h, 13 August Reply

    I read about this topic is 1 hour. You shared really great informative content. Thank you. I’m sorry for bad english.

    • cake and french desserts recipes
      Posted at 12:00h, 25 August Reply

      These are things i didn’t know!
      Tkx!!!

  • JT Pierce
    Posted at 13:50h, 13 August Reply

    This is great, what I’m doing is a little different application of this and optimizing my website for long-tail searches.

    So far it’s working really well as I’m seeing more traffic everyday from searches.

    Good stuff here, Thanks. Same principles but different way to use them.

  • Jack @ what is incomeathome
    Posted at 21:33h, 13 August Reply

    Great article. I hadn’t thought about it in terms of movie stores. It’s an analogy that actually makes sense. Thanks!

  • Vivian
    Posted at 22:13h, 13 August Reply

    Marketers don’t always use long tail keywords but it still pays to do so. I like the dinograph!

  • matty
    Posted at 10:14h, 15 August Reply

    it’s worthwhile using long tail keywords as this can deliver results quicker and help you rank for a variety of phrases, but at the same time, one should not loose focus on their main keyword even though competition may be high. testing keywords is an important part of SEO and should be frequently reviewed

  • Ted
    Posted at 15:19h, 15 August Reply

    I like the analogy of long tail and movie rentals. I tend to focus pretty much only on long tail traffic as I know that is where the motivated buying traffic lives. In fact, your conversions on long tail will almost always be higher as a total percentage than the conversions from shorter tail traffic.

    • bonnie
      Posted at 15:23h, 15 August Reply

      Hey Ted, thanks for the info on conversions!

  • world communicate
    Posted at 06:16h, 16 August Reply

    Hey Bonnie great article and tips.

    Thanks for sharing to us.

    Fernando de Moraes from brazil

  • seo company in mumbai
    Posted at 07:44h, 16 August Reply

    Long tail keywords may get less traffic but it generates more conversions. Long tail keywords are easy to optimize due to less competion but often people targets high competitive keywords with more number of searches and fail to achieve rankings.

  • Ibis Golf Homes
    Posted at 09:20h, 16 August Reply

    In real estate buyers know exactly what they want. We find more often a web user is typing in the longer tail keywords to not just list a community type and city but also to include price ranges or number of bedrooms, etc. These internet leads have a higher rate of conversion as well. There are a lot fewer of them as you stated in the article, but the reap the best rewards.

  • Andy Nathan
    Posted at 10:18h, 16 August Reply

    That was so interesting…

  • Stephen Jack @ Compare Prices UK
    Posted at 01:28h, 17 August Reply

    Long tail keywords are more beneficial for e-shops rather where they can easily target the people which are finding them to buy something. When you are using a long tail keyword you have the opportunity to make a good variations of the keyword you are using to target the similar keywords also. I guess the websites which provides information should not select long tail keywords.

  • Computer Repair London Ontario
    Posted at 11:53h, 21 August Reply

    The majority of my conversions have been from long tailed keywords 4 words or longer so this definitely holds true.

  • Stock Market Blog
    Posted at 11:59h, 21 August Reply

    The movie rental analogy reminds me of a movie store in my area – they don’t have any movies if it’s more than a year old or if it’s not well known. I should forward this post to them.

  • Belton Real Estate
    Posted at 11:49h, 22 August Reply

    I heard a figure, something like 57% of Amazon sales come through long tail keyword searches. With the internet, it is much easier to dig out these deep niches than with any other business, so I definitely recommend going after the long tail!

  • Acaib Erries
    Posted at 13:55h, 27 August Reply

    Long tail keyword are very useful but I think it will be harder to link..But people use longer description when they need something and want specific thing..For example if you want to buy ebook about history of Atlantis you will probably type “history of Atlantis ebook” instead of just Atlantis..

  • seo mumbai
    Posted at 08:09h, 21 September Reply

    Long tail keywords are very easy to optimize due to less competition, they may bring less traffic but very effective with conversion. In order to achieve ranking we must target Long tail keywords instead of targeting highly competitive keywords.

  • Rank Expert - SEO Consultant Services in Mumbai
    Posted at 08:34h, 16 August Reply

    Working with long tail keywords successfully means that a publisher needs to know which long tail keywords actually get hits or are searched for on the major search engines. Research is the only way to know if long tail keywords will work or not, and that if the smaller investment will still pay off at the end of the publishing campaign. There is also the fact that drawing attention to a particular long tail keyword may also slowly make it more popular, and rising the price of bidding on it eventually.

    • Bonnie
      Posted at 11:42h, 16 August Reply

      Great points thanks for checking in!

  • Ganeshan Nadarajan
    Posted at 04:15h, 16 January Reply

    The blog is interesting.

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