What’s wrong with this pitch?

What’s wrong with this pitch?

After last week’s posts on pitching, I was surprised to receive this pitch today from a huge “fan” of my blog whose name will remain secret but the domain of her email was balsamhillco.com.  Okay let’s see what you’ve learned. What’s wrong with this pitch?

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Thank you for providing such an excellent resource.  I have been following
Wax Marketing for quite some time and have been appreciative of the
variety of strategies and information regarding the latest advances in
social media. Blogging especially is an evolutionary practice and articles
like, “Commenting Etiquette” provide extremely helpful advice that I
find myself using almost on a daily basis! I noticed that you like to
include perspectives and experiences from your other readers, and I was
writing to you today to offer a potential guest post.

When it comes to social media and blogging, we tend to write what we know.
Why wouldn’t we? We can provide the most information about the things we
are passionate about. However, by only writing what we know, we can
actually pigeon hole ourselves into a niche. And once that happens, it’s
very difficult to make your blog relevant and appealing to a wider
audience.  Working for a company whose product is only desirable for about
two months out of the year, I’ve had to get creative keeping our blog
and website desirable all year round. As I put these to practice again
after the holiday season, I felt compelled to share which is why I written
a short synopsis in, “When You’re In A Niche – Increase Relevancy to
Increase Traffic” which I thought would be relevant to your readers. If
you agree, I would be happy to send it your way to review.[/stextbox]

  • ascentive
    Posted at 10:38h, 21 April Reply

    Hi Bonnie, you took the words right out of my mouth! Why not get straight to the point and skip all of that you-know-what at the beginning? I also noticed a grammatical error or two, which never sits well with me. It was a bit vague, too. I would have liked to have seen more concrete details as to what the person wanted to write about.

  • Andy @ FirstFound
    Posted at 09:30h, 21 April Reply

    Too long, too rambling, no benefits to you featuring it, they haven’t sent the actual post.

    • bonnie
      Posted at 10:04h, 21 April Reply

      Plus they didn’t get the point right away. I hate the suck up part that is supposed to lure me in.

  • Dorothy
    Posted at 15:36h, 21 April Reply

    Her website definitely doesn’t live up to her promise!
    Kind of a “Christmas in July” pitch, I’d say.
    And, yes, agree about the rambling and lack of succinct specifics.

    • bonnie
      Posted at 17:04h, 21 April Reply

      Christmas in July…love it!

  • Pauline @ Queens Leather
    Posted at 10:02h, 21 April Reply

    Yes it is a bit to long and messy. It lacks flow I think. Its not that bad though, I have seen and heard a lot worse 🙂

  • free pdf books
    Posted at 07:55h, 22 April Reply

    i think it’s too long and too messy. More paragraphs would be nice!

  • Joe
    Posted at 07:27h, 22 April Reply

    That pitch reads like someone took a bit of generic text and simply inserted your blog’s name and the title of one of your articles in set places. I wouldn’t be surprised if the people who sent you that pitch have also sent hundreds of identical emails to other highly ranked blogs. Looks like a feeble attempt at SEO marketing by whoever sent you that pitch.

    • bonnie
      Posted at 07:30h, 22 April Reply

      I thought so too, Joe.

  • Mogan
    Posted at 06:20h, 23 April Reply

    This almost certainly is an automated template that’s scraped a couple of post titles and your blog name, stuck them in a template and reeled them off to thousands of blogs.

    • bonnie
      Posted at 08:52h, 24 April Reply

      I like the ones where they pitch me for someone else’s blog. I get those all the time too. 🙂 Thanks for stopping by Mogan!

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