Why marketing is NOT a four letter word when it comes to your business blog

Why marketing is NOT a four letter word when it comes to your business blog

Beth Hodgson-Graddon blogs like a true Canadian with full healthcare benefits. 

Determining the things your target market really cares about is essential when  setting up a blog for your business. You need to approach it from a marketing perspective, although the follow-through may not be -at least not in the traditional sense.  Many people  consider “marketing” to be the antithesis of a real blog– they choose blogging  to connect with their clients rather than “annoy” them with direct marketing.

The important thing to remember is that there are many parallels between direct marketing and setting up a business blog. In both instances you are attempting to reach the client to enhance your brand.  The true message here is that you can’t be afraid of marketing tactics.

We’ve discussed using your blog to test the water on choosing subjects. This time we’re going to really think like marketers – well, kind of.  Here’s what I mean:

  1. Identify  your target audience – sure, you can write to anyone who will ‘listen’. But if you identify your TRUE target audience – the people  you’d like to see buy your product or use your service first and foremost – you’ll get farther. Anyone else who reads your blogs and in turn buys is just icing on the cake.
  2. Do a survey – reach out to your target audience, whether via social media or by using a more traditional method, to determine what they’d like to read about week after week.
  3. Scope out your competition – you know I preach authenticity for your blog so don’t COPY your competition. Instead, look at what they’re doing to reach the same audience and determine what you can do better.
  4. Focus on brand consistency – make sure that the message on your website goes in the same general direction as the message on your blog. If you have new ideas about where you want to head with the blog, consider re-working your web copy.

Those are just a few of the basics to start you off – what traditional marketing tactics would you  add to make your blog work better for your business?




  • Gnarly
    Posted at 01:35h, 29 September Reply

    Business blogs are one thing and both readers and users need to keep in focus of who the audience is and how relevant is your (blogger) content to them. If its not, then you just spent your time.

  • Taaza Finance
    Posted at 21:41h, 28 September Reply

    The world of marketing is full of creative thoughts. You need to have think about different ways to attract your visitors or customers towards the product or services you want to promote.

    • bonnie
      Posted at 05:37h, 29 September Reply

      I love that you associated marketing with creativity, rather than sales.

  • Radu
    Posted at 08:19h, 29 September Reply

    ” The true message here is that you can’t be afraid of marketing tactics. ”

    This is the main confusion, you don’t have to be afraid of anything, you need to embrace and test whatever tactic you find in order to find what suits you.

  • long term disability lawyer
    Posted at 12:24h, 29 September Reply

    content must also be added on your key points.

    The consistency of your topics and contents highly participate in increasing online publicity.

  • love
    Posted at 06:32h, 01 October Reply

    good content is esential to a good blog, and people will return on your blog

  • TechListen
    Posted at 09:06h, 02 October Reply

    One should consider the blogging as business. Marketing comes after blogging. Marketing is actually the promotion of the products on the blog.

  • Ben
    Posted at 10:33h, 02 October Reply

    I think what is important is VALUE, whereas good content is an example of it. Just like any business, you must show what added value you bring to the table, different than that of your competition. But instead of TELLING them about your added value, you SHOW it to them by providing them great quality content (for instance, to demonstrate professionalism).

  • the rock cena
    Posted at 09:17h, 03 October Reply

    The consistency of your topics and contents highly participate in increasing online publicity!

  • California Free mls
    Posted at 08:58h, 04 October Reply

    The post have so many details. When it comes to our business we cannot be experimental with everything that comes on the way. We have to be thorough with what all tools we’re going to use, research and look up to experts advice. I completely agree with all the four points.

  • Mobile Blog
    Posted at 09:31h, 05 October Reply

    To know exactly about your targeted traffic is really necessary for the success of your business. Only by this way you can improve the conversion rate, and the better the conversion rate is the better would be the graph of your business profit.

  • hifu specialist
    Posted at 04:25h, 05 October Reply

    True. Marketing takes a lot of research, knowledge and experience to make it successful. It’s hard to say exactly what the right steps are to make a marketing plan work perfectly, because things have worked differently for many different people.

    For marketing online products, using long tail keywords can help increase specific kinds of traffic, the overall traffic might suffer a little bit but the conversion rate of those targeted traffic will definitely increase.

  • SEO Vietnam
    Posted at 08:37h, 14 October Reply

    The blog is very important nowadays. We have to focus on our blogs.

  • Free classified in india
    Posted at 00:43h, 17 October Reply

    pls post abt the exact traffic of websites..and this is also very helpful to me..keep on posting..thanks

  • customer complaints website
    Posted at 06:35h, 18 October Reply

    This is really a great article about the marketing in internet..Thank you

  • Ana @ Dias Fertiles
    Posted at 13:08h, 18 October Reply

    This is all well broken down and the only thing I’d like to add is “Find a good way t get feedback”. This is an essential part of self-analysis that can make you improve your odds.

    • bonnie
      Posted at 14:42h, 18 October Reply

      I like that one, absolutely a great add!

  • nobay
    Posted at 07:23h, 23 October Reply

    Fascinating. Thanks for informing me of this. This is very useful.

  • Husnain
    Posted at 11:57h, 28 October Reply

    very nice sharing

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