22 Feb Why people should read your blog
While your blog might be filled with helpful information, you’ve still got to sell yourself a little and tell your readers why they care about what you have to say. In recent weeks, we’ve talked a lot about over-selling, so you’re walking a fine line, but there are a few things you can do to make people take you seriously:
1. Ask for a testimonial – you need to ensure that you present this in an appropriate way, and this is not something that will be suitable for all blogs/websites so proceed with caution. But the bottom line is having a testimonial placed on your site, written by someone else that tells readers why you rock, will go a lot farther than if you try to brag about your own accomplishments. When this isn’t appropriate, a simple biographical statement with a link to an ‘about me’ or testimonial page works too!
2. Have someone else’s endorsement – if you have a column hosted by another blog or website, that’s a great way to show that you’ve got the endorsement of a credible business, person, or online publication. Nothing even needs to be said, because as it stands, their reputation is riding on you so clearly they take heed of what you have to say and everyone else should too!
3. Don’t be afraid to link to mentions of you – if you’ve been quoted in an article or mentioned in a post online, go ahead and link it in your blog with a brief introduction to it!
4. Toss in some stats – people don’t know what kind of following you have when they can’t see the reports. Sometimes tossing in your Alexa ranking with a subtle banner on your site may be a good idea. If you’ve got a following, then it’s obvious to readers you’ve got some good things to say!
What else have you found helps enhance your credibility with your readers even before they start following you?