Why people should read your blog

Why people should read your blog

While your blog might be filled with helpful information, you’ve still got to sell yourself a little and tell your readers why they care about what you have to say. In recent weeks, we’ve talked a lot about over-selling, so you’re walking a fine line, but there are a few things you can do to make people take you seriously:

1.     Ask for a testimonial – you need to ensure that you present this in an appropriate way, and this is not something that will be suitable for all blogs/websites so proceed with caution. But the bottom line is having a testimonial placed on your site, written by someone else that tells readers why you rock, will go a lot farther than if you try to brag about your own accomplishments. When this isn’t appropriate, a simple biographical statement with a link to an ‘about me’ or testimonial page works too!

2.     Have someone else’s endorsement – if you have a column hosted by another blog or website, that’s a great way to show that you’ve got the endorsement of a credible business, person, or online publication.  Nothing even needs to be said, because as it stands, their reputation is riding on you so clearly they take heed of what you have to say and everyone else should too!

3.     Don’t be afraid to link to mentions of you – if you’ve been quoted in an article or mentioned in a post online, go ahead and link it in your blog with a brief introduction to it!

4.     Toss in some stats – people don’t know what kind of following you have when they can’t see the reports. Sometimes tossing in your Alexa ranking with a subtle banner on your site may be a good idea. If you’ve got a following, then it’s obvious to readers you’ve got some good things to say!

What else have you found helps enhance your credibility with your readers even before they start following you?

  • Gary Brazzell
    Posted at 08:54h, 22 February Reply

    Good point that I had not been considering. The busy people who I want reading my materials won’t take the time to read articles unless they know what’s in it for them up front. Headline creation and call outs may be an old school way to approach this consideration. For example: “Read this so you will know how to stop your rookie sales reps from diluting the power of your brand.”

  • DogWalkBlog
    Posted at 14:34h, 22 February Reply

    All of my readers and followers are hobos and stray dogs. Is that a stat I should be proud of? 🙂 Seriously, I think the best reason I read someone’s blog is he/she has a POINT OF VIEW and is not afraid to express it. Sure, you will turn off some people but you will attract as many if not more. It’s the same as sales: some people don’t buy stuff that is blue and if what you are selling is blue, you will never get them as a customer anyway.

    Have a voice. Have a point of view. There is far too much banality and corporate blah, blah out there as it is. Quit contributing to the lexical trash heap.

  • Beth Graddon-Hodgson
    Posted at 01:42h, 23 February Reply

    @DWB – there’s that too, even if it’s a self-serving voice (which less face it, if you’ve got a blog, there’s something in it for you/your biz too)content MUST be unique and not seem so…forced. There are varying levels of how loud your voice should be to be appropriate for your audience, but even one that comes in with a whisper is better than regurgitating information with no originality.

    I think I may have touched on something similar with a post at some point – but this may be inspiration for something new on ‘self-censorship for your biz blog..should you/shouldn’t you?’. This could get interesting!

  • Beth Graddon-Hodgson
    Posted at 01:43h, 23 February Reply

    oh, and yes, have pride in your hobos and stray dogs..they’re your audience. if we were talking about me, there’d be a problem here!

  • Mia
    Posted at 08:51h, 23 February Reply

    It’s true, with such a competition, there’s no point in being modest! Of, course it’s not ok to exaggerate and to flaunt the smallest things, but it’s good to point out your strengths!

  • Art
    Posted at 09:20h, 25 February Reply

    Aside from the business website that I am working on where I was hired as a writer, I also have a personal blog site that I am starting to monetize. And when it comes to putting money in my own content, I can say that I am a newbie and the posts here are of great help to me. Thanks.

  • Tekstforfatter
    Posted at 06:32h, 01 March Reply

    All good suggestions. I never thought about tossing in the Alexa ranking – here in Denmark there´s not much attention to Alexa. But I will certainly listen to your advice.

  • Travel Photos Blog
    Posted at 21:46h, 06 March Reply

    Including links to some of your most popular posts (and post you think are good) I think can be a help. Include links to this in the about page for your blog.

  • singapire wedding photographer
    Posted at 08:41h, 10 March Reply

    I’m not for point 4, but i would definitely implement customer testimonials into my website.

    As a professional photographer, i am not too sure about the merits of ‘flaunting’ my alexa rankings or the lack off.

    • bonnie
      Posted at 08:48h, 10 March Reply

      I think readers like to think they’re reading a popular blog…it reassures them and gives you credibility. That’s why stats are important and why it’s important to publicize them!

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