Why shameless social media promotion hurts your blog

Why shameless social media promotion hurts your blog

It is always a bit of dilemma when a client asks that we promote all new blog articles via social media on a daily basis. It’s not that I’m against promoting in this manner, but I am always concerned about balance. I don’t want to get too far into social media strategy, but I would like to discuss how the use of social media affects your blog when you choose these different strategies.

 

  • Constant promotion – pushing the same article day after day in the same way is a tactic that some people use and it may be appropriate with some blogs.  I am concerned about this strategy as it may cause people to tune out.
  • Creative consistent promotion – theoretically, this is the same as ‘constant promotion’ as the same articles may be pushed on social media every day for a period of time. However, here you can get creative by introducing the articles in a different way. Attract people by mentioning a discussion happening in the comments, something related to it in the media, or anything interesting that’s different from your title/headline. This tactic is a bit more subtle and the variation may attract different people to your blog.
  • Automated promotion – there are many ways to have new articles fed to your social media accounts. RSS feeds can post all new items to Twitter and continue to post them on a schedule with a set lead-in.  Or, there is Networked Blogs for Facebook. You can determine the schedule you would like to post depending upon your comfort level. Some tactics are better received by readers than others. Networked Blogs for example, is heavily followed.
  • New posting promotion – at the other end of the spectrum from daily posting is only choosing to promote new articles. When it’s posted, it’s promoted on social media manually or automatically and that’s where it ends.
  • Reader promotion – you can also encourage your readers to promote your articles with social media buttons on your blog. You really know they liked what you posted when readers are sharing it and tying their name to it as well.

There’s no right or wrong – in my opinion it’s about doing what is well received by your readers and striking that balance. What have you found works well with social media to promote your blog?

19 Comments
  • Mitchell Friedman, Ed.D.
    Posted at 21:35h, 08 September Reply

    Social media is all about the personal touch, building connections with individuals. The techniques you mention, among many others employed online, undermine that intention.

  • Taaza Finance
    Posted at 04:37h, 09 September Reply

    There is no certain strategies to promote your article or your site. You have to make experiments and apply the best one.

  • WWE Wallpapers
    Posted at 14:38h, 09 September Reply

    Social media is a pretty safe bet to invest time into.

  • Rufus Dogg
    Posted at 16:33h, 09 September Reply

    I like playing around with headlines or pull quotes from my blog posts… and others 🙂

  • James Dibben
    Posted at 17:31h, 09 September Reply

    I promote my new posts during the day they are released only. I will tweet out the link with the title 4 times, once every 6 hours.

    Once I month I’ll take an old article and promote it for a day in an attempt to give new followers some older content.

    I only post 2-3 times a week so I don’t get the feeling I’m self promoting too much.

    • bonnie
      Posted at 05:59h, 10 September Reply

      Great advice!

  • Beat drug test
    Posted at 23:35h, 09 September Reply

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  • Andrew Lewis dog food secrets
    Posted at 04:31h, 10 September Reply

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  • Website Strategy
    Posted at 04:46h, 12 September Reply

    The basic aim to do social media is enhance traffic to your website which help to grow your business. It is a process with which a marketer promotes and publicizes the company or its product and services through the social media.

  • Ted
    Posted at 11:43h, 12 September Reply

    I can’t imagine a client actually asking you to promote the same articles over and over again in the same manner. Yikes.

    Encouraging other people to promote the articles with their social circles makes more sense. Maybe you have to incentivize them to do so, but it seems like a far smarter and more effective strategy.

    Even if you had one piece of your own content to promote every day, I would think you would be much better mixing that in with promoting other high quality content. At least then maybe your followers won’t get so sick of just seeing the self-promo stuff.

  • mbt footwear
    Posted at 18:44h, 12 September Reply

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  • ZeusSuzis Yeast Infection Cures
    Posted at 04:09h, 14 September Reply

    we must promote our content through social media networking site…

    Thank you

  • Small Business PR
    Posted at 17:13h, 14 September Reply

    I think it’s key to engage with your reader before they even get to your blog. Your suggestion of pointing them to an ongoing discussion is a great idea. I’ve been known to fall into the trap of only promoting my blog when a new post goes up so this was a good read, thanks.

  • Flip Cameras
    Posted at 05:07h, 15 September Reply

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  • Pingback:Is content enough marketing or do you have to sell it? | Wax Blog
    Posted at 07:29h, 15 September Reply

    […] Last week’s post was all about techniques for pushing your blog articles on social media. This week, we’ll keep going on a similar direction and talk about how hard you  should have to work to market your blog. It’s a question I’m asked all the time – people hire me for the writing but don’t have a budget for  social media, guest posts, sourcing etc. However, they also aren’t interested in trying these things themselves,  believing that the blog content will do all of the work. […]

  • Sigorta Hesaplama
    Posted at 07:17h, 20 September Reply

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  • lisa
    Posted at 05:21h, 30 September Reply

    Thanks for sharing such a nice informative article. This is really nice article. As we know that shameless people affects on all people the same thing here you explain with tips and description…

  • California Free mls
    Posted at 09:58h, 21 October Reply

    Pushing the same article day after day sounds like a cheap method of keeping the blog fresh. Once we start a blog or a site we cannot be lazy anymore. There are numerous blogs providing advice on the same topic so readers are not short of blogs.

  • yipit clone
    Posted at 04:24h, 24 October Reply

    We have to change our content regularly once we have plan to promote through social media, because people always love fresh and trendy article, pushing the same article day after day will never work its absolutely waste of time…

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