29 Dec How to Write a Marketing Plan in 15 Minutes a Day – Second Edition
If I told you how to write a marketing plan – from start to finish – in 20 days working just 15 minutes a day, you might not believe me, right? The truth is, writing a marketing plan doesn’t have to be hard. As long as you are clear on your business, customers and goals, a robust marketing plan is only a matter of organizing your ideas and preparing to deploy and test them.
Two years ago I published a series of blog posts on how to write a marketing plan (and why marketers make it a much harder task than it needs to be.) Eventually I compiled the actual steps into a free eBook, How to Write a Marketing Plan in 15 Minutes a Day. Even though it hasn’t felt like it, two years have gone by since the initial publication of that eBook. I decided to release a new edition to incorporate some of the changes in our industry since then. However, it remains a simple tool for creating that marketing plan you’ve always planned to get to, but never could.
The eBook explains not only strategy and tactics, but:
- How to identify and reach your best customer.
- Ways to identify existing marketing efforts that work and eliminate those that don’t.
- The importance of strategies.
- How to link tactics and utilize integrated marketing communications for maximum results.
- Conducting long-term measurements of your results.
The eBook also contains suggested resources for further learning. It really is meant to be an easy task over the next 20 days, but it will be effective guaranteed or your money back! (Just kidding, it’s free. But I would never waste your time.)
Let me know what you think, or if you have questions, in the comments below.