You should read US Magazine

You should read US Magazine

I know it’s popular to thumb your nose at the celeb magazines. Who cares what Brangelina eats for a midnight snack? We are intelligent people who have no interest in digesting such worthless information – right?

WRONG – and here’s why. The average American consumer is influenced heavily by pop culture. Our fascination with celebrities is a huge piece of that pop culture right now. You can use this to your advantage if you’re smart.

Here’s a great example. I’m working on a campaign for Yale University’s Rudd Center for Food Policy and Obesity. The Rudd Center released some videos  to help raise awareness about weight bias. As I was blasting them all over the internet I found a rapidly growing story about Jessica Simpson’s weight.  A quick blog by the Rudd Center’s Dr. Rebecca Puhl about the story on Ms. Simpson and BOOM. I immediately got a massive acceleration in the spread of my story online.

Newsworthy is newsworthy, my friends. Whether or not WE think it’s newsworthy is irrelevant – the media decides. If  breaking news is making  headlines don’t ignore it because you think it’s stupid.  If there’s an angle to help create a hook for your message, use it. It doesn’t make you less of a person, I promise.

Besides, I know you read that stuff at the dentist’s office.

P.S. Watch the Rudd Center videos here.

1 Comment
  • Missie Bee
    Posted at 00:53h, 06 February Reply

    Great story! I think more of us read these magazines than we truly admit. I’m not a subscriber, but do leaf through on occasion, especially in a long grocery line, lol. Just don’t take it too seriously.

    As for Jessica Simpson, I think she looks just fine. Her recent story is another perfect example of “the buzz.”

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