About

Bonnie Harris: Founder of Wax Marketing

Bonnie Harris is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to healthcare technology startups. She writes and provides guest expertise on marketing, IMC strategy, and the state of today’s media for major websites, podcasts, and other respected sources.  Bonnie has been quoted in USA Today, Success Magazine, and PR Week, to name a few.

Bonnie is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University, and is the developer of the online IMC curriculum for the Public Relations Society of America (PRSA). She holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota.

Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue.

To view Bonnie Harris’ complete resume, please click Harris Resume.

INTEGRATED MARKETING & STRATEGIC COMMUNICATIONS AGENCY

Led by Bonnie Harris, Wax Marketing provides integrated marketing communications services to improve brand awareness, drive more business and accelerate marketing results across a wide variety of industries.