The Wax Blog
The number of people attempting to provoke us has significantly grown, and it’s not getting any better. The Grey Rock method was created as a psychological strategy for disengaging from...
Internal links are not just pivotal for SEO, they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep...
The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem...
In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...
People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s...
In the digital world, efficiency is vital, and nothing says efficiency like Artificial Intelligence (AI) tools tailored to simplify content creation. Two popular choices, WriteSonic vs Jasper, have captivated content...
Voice search is gaining in popularity and you can’t afford to ignore it. It’s part of SEO that marketers don’t often think about, although we were writing about it at...
People ask me all the time for “great marketing books to buy now.” Because my clients are either business owners or lead marketers in a fast-growing company, great means: An...
Once upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured...