The Wax Blog
This post first appeared on October 15th, 2025 on my Substack here. Last spring, an Ohio State University survey found that nearly half of the adults in the U.S. reported...
This post appeared on my Substack page first here. MAGA is one of the strongest brands I’ve ever seen. It’s up there with Apple, McDonald’s, Amazon, Coca-Cola, and others in...
The number of people attempting to provoke us has significantly grown, and it’s not getting any better. The Grey Rock method was created as a psychological strategy for disengaging from...
Internal links are not just pivotal for SEO, they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep...
The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem...
In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...
People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s...
In the digital world, efficiency is vital, and nothing says efficiency like Artificial Intelligence (AI) tools tailored to simplify content creation. Two popular choices, WriteSonic vs Jasper, have captivated content...
Voice search is gaining in popularity and you can’t afford to ignore it. It’s part of SEO that marketers don’t often think about, although we were writing about it at...