16 Jul The 5 W’s of thought leadership marketing
Posted at 12:00h
in Content Marketing, Customer Behavior, Management, Mobile Marketing, Public Relations, Social Media
Trust isn’t easy to come by in today’s marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the most worthwhile marketing strategies for attaining consumer trust and boosting brand value. Not only does this marketing strategy keep your content well from running dry, but it also helps your business attract website visitors, talented employees, potential partnerships and new customers. Despite its lofty title, thought leadership is essentially the sharing of industry expertise with the goal of establishing your business as an authoritative leader in the field. Successful thought leadership marketing is about harnessing your existing knowledge and sharing it to inform and inspire others, without specifically promoting your products/services (although you will undoubtedly see an increase in sales).
So how is it done? Read on to learn the who, what, where, when and why of turning your brand into a trusted source that consumers turn to.