How to Pitch

4 Steps to writing a great pitch

Get the media's attention by getting to the point and knowing what you want....

Using Personas for Pitching

I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern...

Creating More Impactful Presentations

How to Make Your Presentations More Impactful By Maurice DeCastro, Mindful Presenter Creating and delivering a presentation is a key part of any career, and a challenge that many people...

Understand the three tiers of influencers to save time and money

Let engagement drive your influencer marketing strategy By Matthew Steele 8 of the 10 most recognizable “celebrities” for teenagers are YouTube stars. Even if most of these so-called stars are...

8 Ways Press Releases Still Matter

Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....

6 Marketing hacks to get more PR

Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up...