20 Jan 4 Steps to writing a great pitch
Get the media's attention by getting to the point and knowing what you want. ...
Get the media's attention by getting to the point and knowing what you want. ...
Let engagement drive your influencer marketing strategy By Matthew Steele 8 of the 10 most recognizable “celebrities” for teenagers are YouTube stars. Even if most of these so-called stars are unrecognizable to you, your audience may be hanging on every word they say. Even though high profile...
Forget what the experts say, press releases still matter As we move into 2017 one thing that's for sure is someone, somewhere will announce that the press release is dead. But for many reasons press releases are still a powerful tool in your integration or linked...
Last week I was fortunate to attend and speak at PRSA's International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up the timeframe it takes to get earned media placements. Here are the main points. I've...