Mobile

15 Mar

Posted at 10:24h in Mobile by
Being stuck in your house does not imply that you cannot film professional-looking videos.  While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the resources available at home.  Filming Professional Videos While Working from Home

03 Sep

Posted at 09:50h in Content Marketing, Customer Behavior, Digital Marketing, Mobile, Mobile Marketing, Social Media by
Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in 2015, and the gap only continues to widen. It’s no surprise then, that these apps offer serious message marketing potential. More than half of U.S. residents will use a messaging app by 2022, with the most popular Facebook Messenger app alone projected to reach 138.1 million users. Not only this, but when it comes to business, 56% of users would rather message a business than call and over 50% are more likely to shop with a business they can message.

10 Aug

Posted at 16:23h in Mobile by
Push notifications have been around since 2009, starting with Apple’s release of iOS 3.03. Since that time consumers have become increasingly accustomed to this service, particularly as used in apps and more recently in web applications. Rich Media Push Notifications in particular offer marketers a new channel to connect with consumers, especially in this era of increasing adblocker usage. Consumers enjoy receiving push notifications that are relevant. According to a recently released report by Vizury, static push notifications receive abysmal click through rates (CTR) ranging from 4% to 8%. The reason for the low CTR is that mobile users don’t like wading through dozens of generic and irrelevant messages before finding one that is actually useful. Think of this as the modern day equivalent to email inbox overload, except worse. Push notifications are highly distractive and you can’t quickly scan through them in the same manner as your email inbox.

07 Jan

Posted at 09:58h in Integrated Marketing, Mobile, Social Media by
shutterstock_160911893A study by Deloitte found that omnichannel customers spend three to four times more on purchases than other shoppers. But what exactly does that mean? Omnichannel reflects the choice customers have and how they engage with brands from mobile to social to brick and mortar locations. But the real secret behind omnichannel success seems to lie in how to connect the various channels. Simply offering a mobile app isn’t enough. Here’s some ways retailers can pose their channels for optimum consumer success.

Mobile

Ignoring the mobile shopping revolution could cost retailers billions. More customers are skipping the lines at the stores and opting to make their purchases on their smartphones and tablets. In 2013, sales on mobile devices and tablets increased 70 percent. That percentage accounts for $42.13 billion in sales, according to eMarketer. But embracing mobile in an omnichannel world isn’t just about making purchases and checking for sales. Retailers like Best Buy offer mobile apps where shoppers can scan products while shopping in store. Macy's is also rolling out self-checkout options in their handbag departments with touchscreen shopping options.