When it comes to your website, your goal is to make it as easy as possible for your client to get information. If you make it easy, they’re more likely to look, and therefore more likely to buy from you. Increasing the simplicity of decision-making by 20 percent increases the chances of clients purchasing by 86 percent. Insert a form that allows clients to enter the criteria they are looking for, and provide tailored search results. This increases the chances that they are matched with a product that meets their needs exactly.shutterstock_141377746 The main question is where to put your forms to get the most benefit.

On the Homepage

holiday salesAs a small business owner, it’s no doubt you’re looking for ways to maximize your sales over the impending holiday season. After all, it’s the time of year when people traditionally open their wallets a bit more freely and want to satisfy others’ wish lists and their own. So with all the opportunity for seasonal marketing campaigns and creative ways to use holiday cheer as fuel for sales, what’s the best approach? While many methods may work, employing countdowns is one tactic that is tried and true. The premise behind counting down is that your consumer is faced with a limited amount of time to make a purchase. If they’re leaning toward making a buy already, the perceived (or real) time limit will cause them to delay no more. Here are three ways to effectively incorporate countdowns this holiday season for a spike in your sales.

Count Down the Number of Items Left

The principle of scarcity within advertising is really what makes countdowns so useful. People are more inclined to buy if they feel an item is universally desired or hard to come by or if they know their opportunities for getting it are limited. Zappos uses this technique by showing how many items are left in stock in the color and size requested. If someone was intent on buying a pair of boots, seeing that there is only one size nine pair in “camel” color left is sure to make her add the item to her cart in a hurry. She wouldn’t want to let that slip away. You can apply the same principle to your business. Even if you don’t handle transactions online or through an e-commerce platform, you can tip customers off to the fact that your merchandise isn’t going to stick around forever.

Count Down to a Sale or Event

[gallery ids="5939,5940,5941,5942,5943"] By Jocelyn Cunanan Jocelyn is a Creative and Quality Improvement Manager at Display Creatives. She loves keeping up with all the newest technology innovations as well as attending as many tech shows and events as she can. She strongly feels incorporating technology into any business is essential for productivity, marketing and customer service-plus its fun! Building displays for trade shows here at Display Creatives for years has taught us one important thing - truly impressive displays are what draw traffic and generate buzz. A well-designed display can dramatically increase the ROI that a company receives from attending a tradeshow. Whether through word of mouth, social media, or simply visual beauty, innovative displays can gain attention that a normal display would not. So there’s little surprise that companies are continually finding innovative ways to design displays. They want to impress attendees and competitors that are attending the tradeshows. Futuristic trade show displays have been particularly impressive at trade shows, raising the bar regarding what can be accomplished within the specific parameters.  Here are five futuristic trade show displays that have really raised the bar: One: WorldSpace Display Based in Silver Spring, Maryland WorldSpace was a satellite radio network that had most of its subscribers from Asia. Their trade show display had an innovative design that utilized a combination of materials such as metal and wood. The futuristic shapes added to the innovative presentation. Other features of the display included a conference room, and a dynamic setup that showcased the brand values and story of the company in an immersive environment. Two: TLC Tradeshow Display TLC (The Library Corporation) is a company that services libraries with technological products. Based in Inwood, West Virginia they built an innovative trade show display with a lit arch structure that was composed out of ethereal, lightweight materials. At the front was a curved and streamlined receptionist desk and sleek stools. The display also featured a backlit wall and demo stations. The TLC tradeshow display sought to present themselves as technologically advanced and elegant. The lightweight materials along with the excellent lighting created a calming environment with an elegance suited to a company that services libraries.  Three: NASA Display

Google changes "Trademarked words" policy By Joy Gendusa, CEO of Postcard Mania, a direct marketing firm Google Pay Per Click (PPC) advertising can be a great addition to your small business marketing arsenal. It allows you to build brand awareness and generate leads by displaying targeted ads to prospects on any of the millions of websites within the Google Display Network. However, it can be a complicated process. There are 4 ways that you can maximize the benefits of PPC marketing to build business growth. Let’s take a look at them...  1. Organize campaigns into niche keyword groups

Whenever I meet with new clients they want to know how we're going to use PR to reach their clients. Imagine their expression when I tell them we're not going to message your clients. I tell these shocked folk in most cases, public relations does not translate to direct sales.  If they want to sell directly to their clients, go buy ads. If they haven't kicked me out at this point, a client will usually ask (in a sarcastic tone that increases in direct proportion  to the size of his or her company/wallet) "So why should we pay you all this money?" First of all let's deal with the fact that most of us only see the really big public relations bonanzas. For someone who hasn't worked with PR a lot, or who has had a bad experience with PR, that's your point of familiarity. The first thing that needs to happen is that expectations need to be reset. Sure, there is the occasional huge hit that turns a lesser-known product into an overnight seller. Oprah's book club was a great example. But those are very few and far between. If you get them, and then the more important caveat if they work, you win the public relations lottery. We always try but it very rarely happens. So what's the answer to my clients' question?

If you ask me, consulting firms and services companies are missing the boat with social media. I worked in that industry for 16 years - the story of the "shoemaker's son" is never more relevant than in this one.  Most consulting firms simply don't put as much effort into things that don't have an instant ROI. I get it - margin is king in that business. I'm not talking about freelancers and solopreneurs here - I'm talking about firms with staff that are out there fighting the good fight every day - and missing a major weapon in their arsenal.  Let me tell you what that weapon is: