10 May Content shock and ways to avoid it

Ways to use Contest Marketing to increase reach AND engagement. While followers and likes are a good statistic to measure your company's social reach, it's engagement that truly leaves an impact on your social media channels. Shares, retweets, clicks, and comments are what drive traffic to...
As marketers, we’re all talking about adaptive messaging, cross-channel communication, and understanding personas. We want to find to find the best ways to meet and engage our customers in every channel they frequent. And that’s a noble pursuit. Yet, I’ve found that most marketers are...
Buyer personas can work very well, but they're not everyone's cup of tea. Instead of focusing on the consumer, jobs-to-be-done (JBTD) emphasizes the reason behind consumer behavior. Clay Christensen of Harvard Business School first proposed this framework in a MIT Sloan Management Review article in...
TrackMaven measures the impact of social media on a B2B brand. You can learn a great deal by studying the best. Digital marketing software provider TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition in late March, revealing some key statistics in the world of B2B brand...
It is estimated the wearable technology industry will hit $10 billion annually within the next three years, with nearly 200 million devices being in use by the general public. (1) These devices go beyond Google Glasses or the occasional fitness band with a Bluetooth connection...
Can video for B2B make the difference in your marketing strategy? If a picture is worth a thousand words, then how much is a video worth? Using video for B2B marketing is highly valuable yet creating great content is not that easy. But don’t despair, the following...