Today's consumer is more tech-savvy than ever before. But that doesn't mean they see themselves as programmers or developers. They are more like enlightened users.
Smart businesses will recognize this bright line between comfort and expertise when engaging with customers. The burden is on sales and customer service agents to quickly understand what a customer needs and offer viable solutions.
Keep KISS Alive for Your Customers!
While we can't say if your customers are nostalgic for glam rock, we are pretty sure that the old KISS method applies more than ever today. So yes, keep it simple, sir.
The definition for simple has changed quite a bit. Many customers today use tools their grandparents couldn't possibly have imagined. But we may have reached a saturation point, particularly for these consumers who have weathered the tech revolution and have had enough. They don't want to "learn" a new site tool or download an app to finish a task. It's time to stop burdening customers.
Website designers are particularly sensitive to the concept of responsive design, which is the practice of ensuring a website works on all kinds of platforms and systems. "Web design and responsive design are the same thing
," writes web developer John Polacek. We're almost there.
Sites that rely heavily on web orders
, like FTD.com for example, do themselves and their customers a huge favor by looking the same when viewed on a desktop, laptop, tablet, or smartphone--even a nonstandard Windows phone. There's something to be said for keeping the design simple and steady. It's readable, scalable (by dragging), and easy to navigate. The only pop-ups should be for discount offers or a request to download your free app.
Technology Should Not Require More Learning