05 Jan Adaptive Content: Personalizing Your Customer Outreach

You're done with your 2015 Marketing Plan. ...
Today we'll think about new tactics to try for the 2015 Marketing Plan...
Ready to jump into the last week of our plan? I hope you can see how it's coming together. Now we finally get down to the nitty gritty - tactics. This is where most small business and entrepreneurs live when it comes to marketing, and no...
Just write down your strategies for your 2015 Marketing Plan. They don't have to be beautifully written, they just have to be written....
Today we think about our new strategies. You should have two new ones, and some good 'uns from last year you'll do again. Remember these are STRATEGIES not tactics. If you could give one of your strategies to a friend and they could go out...
Think back to your best customer. Consider the strategies that appealed most to you. Where is the intersection between those appealing strategies and the ones you think will best reach your customer? That's where those two new strategies lie....
Strategies are hard. Don't worry if you feel like you really didn't "get" yesterday's task. Or maybe you came up with too many ideas. Either way it's okay. Strategies are supposed to be the "thinking" part of marketing. So it's important to chew them over....