15 Dec 2015 Marketing Plan task eleven
Your strategies act as guides for your marketing activities, and they direct the tactics you choose. ...
Your strategies act as guides for your marketing activities, and they direct the tactics you choose. ...
For this task in the 2015 Marketing Plan I just want you to look at your lists from this week. Compare the "channels" you hit up in 2015 with the ones your best customers and desired best customers use. See anything interesting?...
Today's task is really easy. Write down all the places you advertised, gained PR coverage or placed your own content or stories. You can use a fresh version of yesterday's checklist if you like....
I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rave about your brand all over the place? What would their persona be like? How about their buying behavior? ...
But really, the best way to define your best customer is to combine those demographics with more information about what they do, how they think and most important, how they buy. In other words, what is their behavior? These are the customers who are loyal...
For today, I'm giving you an easy task. How will you measure your progress?...
Okay, on to task number two. Here we'll define your END GOAL. This is the goal your plan will drive toward. Please don't spend more than 15 minutes on this one. ...