11 Dec 2015 Marketing Plan task number nine
Today's task is really easy. Write down all the places you advertised, gained PR coverage or placed your own content or stories. You can use a fresh version of yesterday's checklist if you like....
Today's task is really easy. Write down all the places you advertised, gained PR coverage or placed your own content or stories. You can use a fresh version of yesterday's checklist if you like....
I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rave about your brand all over the place? What would their persona be like? How about their buying behavior? ...
But really, the best way to define your best customer is to combine those demographics with more information about what they do, how they think and most important, how they buy. In other words, what is their behavior? These are the customers who are loyal...
For today, I'm giving you an easy task. How will you measure your progress?...
Okay, on to task number two. Here we'll define your END GOAL. This is the goal your plan will drive toward. Please don't spend more than 15 minutes on this one. ...
Dig out your 2014 marketing plan. Highlight anything you really wanted to do that you didn't get to, but still would like to do in 2015. You are not allowed to use this as an exercise to yet again beat the crap out of yourself....
Every week of December you'll be given a task per day to complete that should only take 15 minutes or so. The tasks will be Monday through Friday, so you can catch up on the weekend anytime, or do two tasks in a day, however...