Whether you're a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves - not unlike media relationships - or whether you're a diehard blog reader returning to your favorites every day for your dose of posts, blogs are a phenomenon...
By Ivan Serrano Back in the day, marketing was done Mad Men style – advertisements on large banners and in pages of magazines, advertising “Buy One Get One Free” and spamming potential customers with snail mail campaigns and emails. Soon enough, social media was born. Customers...
By Ivan Serrano In 1985, just when the mobile phone was getting on its feet, the idea for Google was born. Two 22-year-old Stanford graduate students decided the Stanford campus needed an online database, as opposed to the physical database in libraries, to store, collect, share...
Imagine my delight when I discovered that PRNewser recently included the Wax blog in its list of The 25 (Other) PR Blogs You Should Bookmark Today! The PRNewser team wrote: Some blogs are teeming with snark. Others are focused on just the facts. Wax has a personality of its...
Cultivating a steady stream of positive customer reviews is a surefire way to set your business apart from competitors. Many companies even gain an edge by incentivizing their customers to leave a positive review after service or orders have been completed. According to SearchEngineland.com, 72 percent of consumers trust online reviews, and most of those people believe positive reviews enough to make online purchase decisions based off that brief snippet of information. Here are some other things to keep in mind as you consider how to take advantage of positive customer reviews.
As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings and engage with marketing efforts since so few of them seem to reach me on the same level as I’d expect online.
As someone who has applied digital marketing strategies for various projects, it was easy to become wrapped up in the methods frequently used by others. It was equally easy to dismiss traditional marketing methods (namely… print) compared to what was possible online (thanks to flexibility, features, and tracking) until I began to realize that much of what is done in the physical space actually applies to much of what happens online (in a complimentary way).
I think of it similar to how we say “don’t judge a book by its cover."
We are quick to dismiss traditional marketing methods if we have been conditioned to the online method because of cost and efficiency.
What can traditional advertising teach us about online advertising?
By Tyler Weber, Marketing & Communications Director, Digital Solutions, Inc
How often do you find yourself conducting a web search?
To give you a little perspective, in 2013 over 100 billion searches were conducted on Google every month! And that number is expected to be even higher during 2014.
The Internet is a vast sea of information and search engines were created to help us navigate the waters to find the destination that will satisfy our initial goal.
Human beings are utilizing search engines to find information more than ever before, and the usage is only increasing. We use the Internet to do a variety of things, from shopping, to socializing, to keeping up on current events. We use the search engines like Google, Yahoo, and Bing to find information.
(Image Courtesy of Shutterstock)[/caption]
By Nick Rojas
The World Wide Web has granted the ability to create and distribute content at a rate never before achieved in human history. In 2008, The University of California, San Diego published a report that showed American households consumed 3.6 zettabytes of information in 2008. A zettabyte, almost defying comprehension, is one billion trillion bytes, that’s a one with 21 zeros added. This data shows that the average American consumes 34 gigabytes of content and is exposed to 100,000 words in a single day.
Some estimates place the number of social media users in 2014 as high as 1.82 billion people. As the number of eyes on social media pages has grown, so has the demand for content to fill those pages. Search Engine Optimization is a field currently exploding in an effort to meet this demand. But is there such thing as too much? Too much content for readers to possibly consume? Well, industry influencer Mark Schaefer believes so.
Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that's reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone can incorporate integrated video...