The Wax Blog

01 Apr

Posted at 08:18h in Social Media by
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By Patricia Rogers - Newlywed, blogger, interior designer When you’re searching for great new design features to include in your next gig, social media may seem like a daunting place to turn. It’s all too easy to think, “Oh, I’ll just check out a couple of ideas on Pinterest,” and find yourself browsing three hours later without any concrete plans. Despite these potential pitfalls, social media for interior designers has emerged as one of the most important places to gathersocial media for interior designers ideas. Making social media work for you is a great step in advancing your career.

Create a Strong Professional Social Media Presence

You’re not likely to feel inspired if your social media feeds consist of random friends, family and a handful of designers you admire. Instead, consider creating a separate professional social media presence. Set up a Facebook, Pinterest and Twitter account with your company name and begin making professional associations. To start, make a list of your top 10 favorite designers and interior design magazines.

27 Mar

Posted at 17:27h in Public Relations by
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By Kate Connors, Senior Account Manager & Social Media Strategist at Media & Communications Strategies

Although I was born in the 80's I consider myself to be a full-blown 90's child. The TV show Wishbone™ was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It™ game and I want to yell back “Twist it – Pull it – Flick it!” When parents complain about their kids having too many stuffed animals, I cringe and think about the multiple boxes of Beanie Babies™ living in my attic that I continue to hope will be worth something one day.  But the 90’s weren’t just about all the must-have tows and wonderful TV shows. They were also a time when future PR professionals like me had the opportunity to learn a thing or two about bringing clients success. Here are a few  PR tips we learned from 90's culture and icons.

  1.  Giving a Face to Your Brand is Crucial . We fell in love with the Olsen twins on Full House, but in reality that was only the beginning of their success. They truly owned their brand and developed movies and products that fit their target audience. In today’s world, where most interactions take place online and not in-person, personalizing and humanizing your brand is crucial to success.

24 Feb

Posted at 09:12h in Public Relations by
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Public relations has changed so much in the last few years it's hard to even define it anymore. We're still reaching out in some fashion but the media has morphed from a handful of desirable networks and print pubs into a gelatinous mess of bloggers, news feeds, online sites, social media and podcasts. Another thing that's changed is that bloggers and other journalists have become much more accessible to the general public. For that reason, many people think public relations should be a lot cheaper. Which is where flinging noodles into space comes into play. If you're considering working with a public relations person, you shouldn't completely thumb your nose at that approach. Here's why: