The Wax Blog

I have noticed that a lot of us are pretty polarized when it comes to our marketing efforts. We are way too impatient to see results from new marketing tactics, and often don't measure the old ones effectively to make sure they're still working.  As I mentioned a couple weeks back, you have to look back objectively at the past year before you can accurately plan for the next. To help you do that, I've created some questions to ask yourself about the sales and marketing you've done in 2011.

We’ve talked a lot about writing  your business blog as a solo blogger.  Yet it's only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you're trying to create content that is cohesive. So what do you do?

If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach.  This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all. Before you implement a new concept and guideline for your blog, you should first consider these five main points: