The Wax Blog
06 Feb 5 things Madonna taught us about marketing at Super Bowl 2012
You may argue that Madonna is not the greatest performer/singer/dancer in the world. But her staying power, appeal and influence can't be denied. Your own marketing campaigns can learn from Madonna as well. Yesterday's Super Bowl performance contained 6 components of her brand that have helped keep her in the game. Here they are:
25 Jan What he said
Posted at 17:28h
in Integrated Marketing
Marketing humor in Spanish this time...
23 Jan Treading water with just tactics
Seriously most of us are probably trying tactical stuff as we think of it. If it works, we continue. If not, we discontinue. But without strategy that requires a real knowledge of your desired customer, we never really know why one thing works and...
18 Jan You really shouldn’t trust doctors
Posted at 07:45h
in Integrated Marketing
Cigarette ads from long ago. ...
17 Jan Is that a strategy or a tactic?
Don't feel dumb if you ask this question. We took a few weeks in my masters program at WVU to dive into this very question. In marketing, almost everything is squishy and this is probably the squishiest part. I bopped around my favorite sites and didn't find anyone with a really concrete definition of "strategy" vs "tactic" (even the dictionary is pretty ambiguous) so let's work with this one:09 Jan Becoming tactically strategic in your marketing
It's January 9th and I'm having a hard time believing that it's been over a month since I asked you to create your "best tactics" list. CRA-ZEE how time flies during the holidays. So, did you do it? Have you trashed any old things that you really couldn't tell were creating customers or revenue for you? Wondering why the hell I asked you to do that and never followed up? It's really hard to focus on strategy when you're juggling a million things a day. But you have to. Sometimes it's just easier to review the tactics that worked and build your strategy from the ground up, then pull strategies out of thin air. The purpose of this exercise is to look at the tactics that worked and decide on the overall strategy these tactics contribute to. THEN you can brainstorm more tactics that fit into that strategy. Thereby giving you a much more targeted approach that has a higher likelihood of success.04 Jan What the world thinks of marketers
Posted at 08:11h
in Integrated Marketing
What the rest of the world thinks of marketers. ...
28 Dec What could be more festive than a kid with a new gun?
Posted at 06:24h
in Uncategorized
Vintage holiday ads for Wordless Wednesday. ...