I have noticed that a lot of us are pretty polarized when it comes to our marketing efforts. We are way too impatient to see results from new marketing tactics, and often don't measure the old ones effectively to make sure they're still working. As I mentioned a couple weeks back, you have to look back objectively at the past year before you can accurately plan for the next. To help you do that, I've created some questions to ask yourself about the sales and marketing you've done in 2011.
We’ve talked a lot about writing your business blog as a solo blogger. Yet it's only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you're trying to create content that is cohesive. So what do you do?
If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach. This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all.
Before you implement a new concept and guideline for your blog, you should first consider these five main points:
We're on the wind down to the end of the year, and so I'm going to write more about taking stock of your past year - successes and failures - to create a great marketing and pr plan for 2012.
A very smart marketing consultant once told me that it's impossible to decide where you're going, until you know where you've been. But as small business owners and entrepreneurs it can be painful to look back...because we're so damn hard on ourselves. Yet if I don't look back, how do I incorporate all the lessons I've learned, including the hard ones, into my plans for the coming year?
When you are using both social media and a blog for your business, many wonder how much overlap there should be between the two.
Your blog and your social media accounts both need to reflect your brand values. But should it go further than that?