In April I wrote about guest posting as a way to improve your online reputation and I think we all know why it's great for your traffic numbers. (If you're not sure, here's a great post from sideincomeblogging.com that explains it in detail.)
You may not be sure HOW or WHERE to guest post. And you may also be banging your head against the wall at yet another social media task that has no immediate ROI. Just trust me, guest posting is an important part of your online marketing tasks. And it doesn't have to be a time drain. Here are some easy ways to find good blogs to write for, and tips on writing them:
On Monday I wrote about services firms that were missing a huge opportunity by ignoring social media. But I truly do get it...it's hard to find time to sit down and post good stuff on a regular basis. And if you provide consulting or other services where your expertise must be proven at all times - you can't just have the admin do it.
But face it - social media is here to stay and you need to jump in, even if it's only in a small way. Most people start out by thinking that they have to provide all the content themselves and this is simply not true. Here are some easy ways to find good content for your social media networks - and how to make it easier.
by Beth Graddon-Hodgson
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The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings. Now that the dust has settled, over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out.
But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content:
If you ask me, consulting firms and services companies are missing the boat with social media. I worked in that industry for 16 years - the story of the "shoemaker's son" is never more relevant than in this one. Most consulting firms simply don't put as much effort into things that don't have an instant ROI. I get it - margin is king in that business. I'm not talking about freelancers and solopreneurs here - I'm talking about firms with staff that are out there fighting the good fight every day - and missing a major weapon in their arsenal. Let me tell you what that weapon is:
By Beth Graddon-Hodgson
It doesn’t matter how you are or what you are writing about, at some point, you are going to fall under scrutiny for something that you did or didn’t say, or about the style of your writing. Sometimes when you’re a writer, it may be your client that questions your choices. But, more often than not, the scrutiny comes from your readers. We’ve talked about dealing with criticism before on a larger scale; this time, we’ll focus on exactly what you should ask yourself before you decide how to deal with that criticism.
On Monday I talked about why agencies need to be better listeners. It seemed to spark some interest in readers and I found myself critiquing my own listening skills all week. Guess what? I think I'm pretty poor at it too and it's something I'm going to work on - I still interrupt people too much. (Especially after a bunch of coffee. )
We get so much inbound information from social media, email, regular media, etc that I think we've lost some of our ability to listen. (According to audiologists, we've also lost a lot of our hearing from MP3 players and concerts too) I found this great outline of "how to listen" from a rather obscure but well written blog by Michael Hanson. Michael, if you're reading this thanks!
Okay, here’s the thing – let me start off by saying I can’t provide you with a total ‘how to guide’ of what to do to evolve your blog content. Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog. Every blog is going to be different as every readership is going to be different. What I can give you is some tips based on my own experience in evolving content in a way that will help you reach your goals with your blog and with your business. Here they are:
I was in a meeting a couple weeks ago with a bigger agency for whom I occasionally do work as a subcontractor. As I sat there, listening to them talk to their client it occurred to me that public relations and advertising agencies make the same mistake salespeople do. They don't understand that the most powerful meeting in the world is one in which they really listen to their clients.
Then, another potential client asked me if I minded being called a publicist. I asked why, and apparently they had just met with a PR agency that told them they were no longer publicists...they were storytellers.