With these columns, we focus a lot on tips that help you get your blog started – things that will help you generate that readership, get them to engage and so on. It isn’t often that I talk about what happens AFTER you’ve got a captive audience available and how it should change your content. Like anything good you do in life, your blog content needs to evolve. Once you’ve got that interest of readers, you need to keep it, and evolving your content is the only way that will happen.
To help you better understand what I am going to explain (in my next post) with regards to content for highly established blogs, let’s look at what I typically suggest you do with a blog that is just getting started.