The Wax Blog

Whether or not you were up for some loving this week is inconsequential around here, because we’re ready to get into the spirit of this Hallmark holiday and revisit some of the posts that we loved and that seemed to hit readers with Cupid’s arrow! Okay, now let’s put the cheesy aside and get down to business; here are some of our top posts that really got readers captivated, thinking and discussing! 1.     Blogger Semantics - the term ‘blogger’ is a broad category and at times that can be aggravating.  There was some fun debate happening, but in the end, the general consensus seemed to be that the ‘professional, corporate blogger’ types prefer to steer clear of the ‘blogger’ label because that gets misinterpreted and professionals aren’t always taken seriously as a result. My opinion on this subject hasn’t changed – I still will not call myself a ‘blogger’- but I would like to know how you define these blogger semantics!

I love this post....the Wax blog is quite popular in the UK for some reason . Does our humor seem British? BH Last year I wrote about a few things that you should consider when you’re using language to reach your target audience. Since this blog has a large international following, it’s a topic worth revisiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations! Here are a few things to consider whether you’re a US business trying to have more worldwide appeal, or you’re an international business trying to appeal to that core target audience:

My first reaction when I saw the Groupon Elizabeth Hurley/rainforest ad was, like a lot of people, YUCK. Then I saw the ad with Timothy Hutton and wondered what the Dalai Lama would think? Would he say, as my  friend Dan Buettner told me long...

A couple of weeks ago, I wrote about using a traditional marketing call to action in your blog, and many of the insightful comments lead me to put a little bit more thought into the subject. I’ll be honest, when I began writing that post, I wasn’t even contemplating use of a call to action in a new media way. I was thinking of it in a traditional marketing way; you know, where the end of a direct marketing campaign says “quick calls us because we’ll do good things for you and gives you free stuff” (and often sounds a little more like the furniture salesman who cornered me in the store the other day and said “hey, I’m not supposed to, but if you buy that couch today, I’ll throw in the $75 scotch guard for free” though I’d said I was only getting design ideas). Anyway, nothing against marketing professionals that use that kind of call to action, because there are some scenarios where it’s more than appropriate and necessary. But last week, what I was really getting into was whether or not that specific pitch was appropriate for a blog. While the comments debated the subject, some saying “yes we use a call to action in our blog posts” I began to realize that the used car salesman approach is not the only thing that readers were thinking about. Bonnie nailed it with her comment that “I think it really depends on how the call is written. You can freely include them if you stay away from sounding like a stereotypical used car salesman.” So, let’s look at some other ways that you could reasonably define a call to action with a new media twist.

By Alisa Gilbert In today's digital world, truth and rumors travel at lightning speed. People around the globe can potentially learn of some breaking news via social media networks much quicker than the traditional media outlets meant to deliver that same breaking news. This can be a great boon for business owners and entrepreneurs, especially if their product or services go viral; however, it can also lead to a 'flash-in-the-pan' effect that can spell disaster for certain companies that fail to manage their brand online, especially if the cause of that flash is not an exciting product-launch, but instead is a much-maligned advertisement or appalling man-made disaster. Perhaps the greatest recent example of poor brand management during a flash-in-the-pan crisis is how BP reacted immediately following the Gulf of Mexico disaster. And by immediately, I mean sluggishly. As Jeff Rutherford and others in the blogosphere have pointed out, it took BP seven days to respond to the crisis on Twitter. In that time, an anonymous joker established a fake Twitter account in BP's name. You simply have to compare the two Twitter pages to understand how greatly this affected BP's brand. The fake account had double the followers as the legitimate BP account. Yikes! What can you do to avoid losing the branding battle over social networks? Surely you're not playing in such a high-stakes game as BP, but at the very least you can still put in place some strategies that BP should have done. Learn from their mistakes; don't repeat them. Here's how: